Having adopted the principle of working for customer satisfaction, innovation, speed and competition, Biliciler Tekstil aims to become a strategic production partner for global brands in the apparel and textile industry. We present to you our interview with Celal Bilici, General Manager of Biliciler Tekstil, published in this month’s issue of our Tekstil Teknoloji magazine.
You have been in the textile industry for more than twenty years. Can you tell us about the development of your company?
We started production in 1995 by making knitting products with 5 knitting machines. In 2002, we established our own production facility. In 1998, we increased our capacity with 25 knitting machines and then expanded with 90 more knitting machines. In 2007, we established a spinning mill in Niğde. Currently, we have facility with two spinning mills in Niğde on a 40,500 sqm closed area in a 145 acres of land. We produce 300-350 tons of knitted fabrics per month in Istanbul. We also sell yarns close to 1000 tons.
Biliciler Textile is getting more recognition every day. In this sense, can you tell us about the breakthroughs you have made especially in the last few years?
We entered the combed fabrics market by establishing a combing facility. We produce new fabrics and distribute swatch cards in the market. We are introducing our products to new customers. Almost all of the companies in the textile industry began to recognize us. We produce various type of yarns and sell them in and out of the country. We make attempts on incoming requests.
As Biliciler Textile, what are your criteria in your production? Can you tell us about the dominance of Biliciler Tekstil in the Turkish market?
We produce fabrics in line with the products that are popular in the market. We obtain new samples and plan according to them. Since we are in this business since 1995, we have a policy to closely follow the sectoral needs. Our sales rate grows every year. We are selling our products in many parts of Turkey, especially in Bursa, İzmir, Kahramanmaraş, and Istanbul. Likewise, we are also exporting. We are one of the companies that survived 2018 without any loss.
Can you say that you have strengthened your market dominance? Which countries do you export to?
Of course, we are keeping up with everything in our business. We know the market and our competitors very well. We choose our suppliers very well. We mainly export fabrics to Palestine, yarns to Egypt, and cloths and yarn products to Greece.
What kind of feedback do you get from the companies you export to? Why do you think they prefer your company?
The other party has such expectation: Does the company stand behind the product that I buy? Say, we have produced faulty fabrics and we sold it without noticing this error. If we do not stand behind their service, the company will suffer a loss. In this regard, we are preferred because we provide trust. We are also preferred because we produce a wide variety of fabrics.
Do you diversify your investments according to orders? What advantages does Biliciler Tekstil offer, which other companies do not?
We used to keep large stocks. Now we are making products on orders. Or we prepare for supplying the fabrics that is in demand in the market. We follow the trends in the world. Since the fashion is changing every two-three months, the demands are also changing. When we receive orders from abroad, we are asked to deliver the product within a time shorter than before. Then we start producing and send the product immediately. The fact that we are able to deliver faster with a faster production process distinguishes us from other companies. In addition, we are advantageous for having our own raw materials, yarn production, high environmental awareness and machines.
What steps do you think should be taken to reduce imports of yarns?
I believe the new additional customs duty will be easing for us. I do not think that companies will import yarn due to the anti-dumping regulation. Products such as viscose, combed fabrics and cotton will not be imported. This will bring benefits to Turkey’s economy.
What kind of activities and innovations do you think should be made in terms of making headway in the Turkish textile industry?
The textile industry is at its best at the moment. Since we have product sales abroad, our industry always maintains its dynamism. Everyone who cares about their work is doing well. I belive that the company owner and their employees should look after their business like their children, and take such care of them. As we respond to problems in our business in a timely manner, we are also making headway without any problems.
Inteview: Kübra Karaca