DeFacto Secures Its Sustainability Journey Through Responsible Cotton Sourcing
Global fashion brand DeFacto is sharing its cotton story on October 7, World Cotton Day, to promote a more responsible, fair, and sustainable future. By sourcing 25% of its cotton from Better Cotton, DeFacto transparently shares this journey every year through its Integrated Sustainability Report.
With an awareness of being a responsible brand in fashion, DeFacto approaches cotton—the textile industry’s most important raw material—with care. On World Cotton Day, the brand emphasizes once again that its responsible sourcing approach adds value to nature, people, and the future. DeFacto transparently shares its responsible cotton journey with customers through the annual Integrated Sustainability Report, supporting a fairer and more sustainable world.
Elif Çam, DeFacto’s Global Head of Procurement, Sustainability, and CSR, said: “We approach our journey with cotton not just as the key raw material for our clothing but as a foundation of our future—encompassing nature, people, and labor. We strive to create more value with less impact. DeFacto’s sustainability journey is grounded in the idea that cotton represents not only a material for the fashion industry but also the efforts of farmers, the fertility of the soil, and the values we leave for the future. With this awareness, we adopt a responsible approach to the cotton supply chain, contributing to both nature and society.”
Sustainability Vision at the Intersection of Nature, Value, and Transformation
In 2024, DeFacto sourced 25% of its cotton from Better Cotton, the world’s largest sustainable cotton program, and is steadily progressing toward its 2027 target of 50%. Better Cotton supports farmers in developing knowledge and skills while promoting reduced pesticide use and better soil and water management practices.
Operating under the principle that sustainable production adds value not only to the environment but also to societies, Better Cotton ensures decent working conditions for farmers, empowers women in agriculture, and helps reduce inequalities in local communities.
Since 2014, DeFacto has shared its responsible growth journey with customers and stakeholders through its annual Integrated Sustainability Report. Published under the theme of “Nature, Value, Transformation,” the report reflects the brand’s journey inspired by nature, aimed at adding value to people and the future, demonstrating that true transformation is only possible with people.
