With an investment of 12 million Euro, Hassan Tekstil will be able to produce products of 74 million vehicles on its engine isolators line. Having worked on 60 customer samples and getting 56 approvals, the company has increased ins recognition and reputation in this sector with this new investment.
Founded in 1987, Hassan Tekstil produces nonwoven textiles such as engine isolator, seat cover lining, back seat carpets, floor carpets, trunk floor carpets and side wraps, ceiling fabrics and rear parcel shelf for the automotive industry Following two European companies who can manufacture engine insulators in the global sector, the company aims to become a worldwide competitor to gain a share from the market with its new production lines.
Stating that the biggest sector they serve is automotive, Hassan Tekstil’s General Manager Ahmet Şişman said, “This new line investment of 12 million Euro, designed in line with the digital transformation in the industry, has been the largest investment ever made in the group. This way, we have increased the production of engine isolator products that we produce with limited capacity in our existing lines in the automotive industry to a level that will offer products to 74 million vehicles annually.” The company works on 60 customer samples, for 56 of which it has received approval with the new investment.
Sales to Chinese market for the first time
Şişman said they will start sales in the Chinese market with engine insulators they produce in their new line, adding “Exports from Turkey to China is actually very easy Thanks to low transportation costs. We will be a very good alternative supplier, as the Chinese manufacturers already import these products from Europe. If we reach our target and start working in this market, we will have broken new ground as a group.” Stating that they long wanted to enter the Chinese market since 2000 but did not have the proper products, Şişman said, “We are very close to entering this market with the engine isolators we will produce in our new line.”
1.73% of annual revenue invested on R&D
Earning 156 million TRY annually from production, Hassan Group spends 1.73% of its income on R&D. The company’s R&D centers have a team of approximately 20 people, including 5 technicians, 13 researchers and 2 support staff. Şişman said, “In addition to the decrease in Turkey’s imports in the field of technical textiles and domestic products developed within our R & D Center, it also contributes significantly to our country’s exports, especially to European countries. Intellectual property competence increases day by day with many patents, utility models and design documents owned by the R&D centers. In addition to presenting the products developed at our R&D Center in the national and international arenas, our organization received the best product award in the Sustainable Products categoryin the 12th and 13th Technology Awards Finals and Index Awards 2017 organized by the International Nonwoven Association (EDANA).
Negotiations on domestic car project on the agenda
Hassan Tekstil’s General Manager Ahmet Şişman said the negotiations on the use of Hassan Tekstil’s products in the domestic automobile project continue, adding that they are willing to produce carpets for car floors, trunks and ceilings.
“Our current projects in progress include Mercedes, BMW, Ford, Toyota, Renault, Hyundai, Honda, Porsche, Nissan, Peugeot and Dacia”, says Şişman, noting that they expect to include Tesla, Jaguar and Wolksvagen in their spectrum in 2020.