Our Target is to Have %30 Share in Textile Digital Printing Market in The Next 5 Years

The Mouvent brand, which Bobst Group brings to the digital printing industry, continues to develop new technologies in the printing industry. The cluster technology make a difference on models equipped with Fuji Samba heads.

Our Target is to Have %30 Share in Textile Digital Printing Market in The Next 5 Years

The Mouvent brand, which Bobst Group brings to the digital printing industry, continues to develop new technologies in the printing industry. The cluster technology make a difference on models equipped with Fuji Samba heads.

We an interviewed with Mouvent Marketing and Communication Manager Jan-Frederik Lange for the special section of digital printing of our Textile Technology magazine. Saying that Turkey is one of the leading textile country with its high local demands, young generation and very young and modern textile machinery investments Lange, ‘Both European market and Turkish market are very important for us. We expect Turkey become the main textile source of Europe especially Textile 4.0 is going to be implemented more and more.’

Over the last year, what have been your key textile-related activities?

We are quite new in textile digital printing area. We started around two years ago to develop our technology for textile digital printing. While doing this we concentrated on the existing challenges of digital textile printing and how to overcome those. Our target is to introduce a sustainable product for long term. Our first engines TX801 and TX802 are already in the market running in key countries like Italy, China, India and Turkey.

What developments have your recently made in the European and Turkey market?

We introduced a new Cluster technology with Fuji Samba heads and product range is covering from 100 linear meter per hour to 100 linear meter per minute production. And to market this new technology we are working very closely with the European and Turkish markets. We already have our demo centers in Switzerland, Italy and Turkey with running products.

What technological trends are you currently seeing in the digital printing machinery market?

We believe that although a small portion of the market is converted from analogue printing to digital printing, the portion will dramatically grow in the near future. And we prepared ourselves to satisfy the demand for this. There are many different reason of this expectation. One is the environmental pressures. Digital printing consumes much less water than analogue printing. The other issue is digitalization of the world for a sustainable and traceable production which guides us to Textile 4.0. only digital printing can fulfil these expectations.

What are your customers increasingly requesting in terms of digital printing machinery?

The customers are looking first for industrial machines which are robust, sustainable, fast production, very low total running costs, quick service and close cooperation with the producer. We are preparing ourselves to supply all these needs.

How important is the European and Turkey market to your company – and much work do you carry out in this region?

Both European market and Turkish market are very important for us. As you know with much less pollution and man power loads, the digital printing brought the printing process back to Europe. This business was almost lost in Europe due to high pollution and too much man power. On the other hand Turkey is one of the leading textile country with its high local demands, young generation and very young and modern textile machinery investments. We expect Turkey become the main textile source of Europe especially Textile 4.0 is going to be implemented more and more.

Knowing all these we already established our own organizations in Europe and Turkey with very well trained technicians and with people who has very high level of knowledge about textile digital printing.

What measures is the company taking to adopt a sustainable approach to manufacturing?

We are very closely following the rules for a sustainable products. We take care about carbon foot print values. We are also producing our own inks to control the processes and chemistry to be within the specs for the environmental limitations. I do not want to go in details for the human rights in our company because the Swiss rules are very well known.

What have been your company’s biggest achievements over the past 12 months?

Our biggest achievement is to introduce the digital printing technology for the next generation. And this is not limited to textile. Our company is also producing digital printing machines for label, corrugated and document industry. The mother company in our group, Bobst, is putting a big effort in digitalisation of their packaging industry. And we already started to collect the fruits in the last Label Expo fair in Brussels.

Could you share us your first half of 2019 export figures?

Being a new company our sales figures are limited for time being. But I can easily say that our target is to have %30 share in textile digital printing market in the next 5 years.

What are your plans for the next couple of years?

Our plans are first to introduce our new digital printing technology which will easily replace analogue printing. While doing this we will bring the comfort to the end users. They will use our systems so easily like they are using analogue machines. We will build our own centers in all textile countries. We will produce our inks and chemistry.

We will introduce the lowest total costs per meter digital printing production to the market. And we will be within the 3rd majors in the market with minimum 30% market share. We will achieve these figures while with our technology the digital printing share in the total printing textile industry grows from today’s 7-8% to 30-40%.

Interview: Dilek Hayırlı

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