The fair put 23,516 buyers together with 300 exhibitors in a 30,000 m2 exhibition space. Once again, SIGN Istanbul raised the bar for events in the world of industrial advertising and digital printing.
The number of buyers attending SIGN Istanbul 2019 increased at a record level this year. The 21st edition of the renowned International Industrial Advertising and Digital Printing Technologies Fair, organised by Tarsus Turkey, hosted 300 exhibiting companies from 30 countries, including Turkey, Italy, Germany, Belgium, Croatia and Egypt. SIGN Istanbul 2019 also saw a significant rise in the number of attendees, with 3,296 buyers attending from overseas, increasing the number of overseas buyers at a record level.
Major buyers from across Anatolia attended SIGN Istanbul
Tarsus Turkey Fair Director Seda Bozkurt commented that major buyers from across Anatolia attended as a result of the Hosted Buyer program which was launched the first time this year, adding that “SIGN Istanbul has delivered a record increase in the number of domestic and international visitors, and created new sales channels for the companies who took part. Millions of pounds of machinery was sold during the Fair, with many participants signing new business deals. This year’s edition of SIGN Istanbul has been a huge success for the Industry.”
Buyers and Businesses met on the ‘Promotion Street’
One of the most popular areas at SIGN Istanbul 2019 was the ‘Promotion Street’. On the Street, which was established in cooperation with the Promotion and Printing Industry Industrialists Association (PROMASİAD), promotional companies – representing the 20 billion pound promotional market – introduced SIGN Istanbul visitors to the latest products produced from a wide range of materials using digital printing technology.
SIGN Istanbul 2019 hosted inspiring industry conference sessions
SIGN Istanbul 2019 showcased the latest technology for Digital Printing, Textile Printing, Sign Technology, Visual Communication, LED & LED Display, Industrial Printing, 3D Printing and Promotional items. The Fair also hosted “Marketing Turkey” conferences, as well as inspiring sessions where industry experts shared their experiences. Industry professionals who attended the 21st edition of SIGN Istanbul were able to take advantage of the free to attend conference sessions covering topics such as “Future Trends”, “Value Propositions Offered to the Customer by the Entrepreneur”, and “Increasing Profitability by Diversifying Businesses”.
Visitors also had the chance to see on-car advertising examples and products made with the new generation 3D printers during the fair with great interest and enthusiasm.
The most expensive product exhibition at fair was the giant digital printer with a height of 9.5 m costing 1 million TRY, supported by the Turkish Ministry of Commerce and KOSGEB.
The 22nd meeting of the Industrial Advertising and Digital Printing Industry takes place 17-20 September 2020.