Superba: We Launched a Strong Modernization Program

Dr. Hubert Tretsch, Superba’s Head of Marketing and Communications said; “Superba has launched a strong modernization program. We have constructed large extensions to our main building to install a fully automatic warehouse with two stockers to manufacture machines with optimized flow. This new organization will enable Superba to produce in a more efficient way."

Superba: We Launched a Strong Modernization Program

Dr. Hubert Tretsch, Superba’s Head of Marketing and Communications

Dr. Hubert Tretsch, Superba’s Head of Marketing and Communications said; “Superba has launched a strong modernization program. We have constructed large extensions to our main building to install a fully automatic warehouse with two stockers to manufacture machines with optimized flow. This new organization will enable Superba to produce in a more efficient way. “

Superba, world leader in heat-setting and space-dyeing for carpet yarn, and member of the Van de Wiele family of companies, is established in Turkey since 1992. Superba are represented by Samoteks in Istanbul, and have a permanent team of technicians in the field, together with their partner in Gaziantep, Bilge, acting as the official distributor for spare-parts with a large inventory available.

We interviewed with Dr. Hubert Tretsch, Head of Marketing and Communication of Superba company for our Tekstil Teknoloji Magazine. Tretsch talked about new trends in the carpet yarn industry, the latest innovations of the Superba company, the challenges facing the industry and the goals and projects of 2020.

You have recently launched new amazing developments in the field of heat-setting, texturizing and winding. What are the features that make MCD / 3, which you have recently released, different from its competitors? Has MCD / 3 received the attention it deserves in the market?

Superba’s space-dyeing machine is unique in so far as its dyeing principle is available only with our MCD3. The dyestuff is sprayed onto the yarn layer at high pressure to penetrate the heart of the fiber. The dyestuff jets can be interrupted by high-speed linear piezo-electric actuators, which are software-controlled, to transfer the design of colored spots to the yarn bundle. This unrivalled process enables a virtually unlimited cycle length with the smallest spot lengths on the market (one-pile-one-color effect). New developed functions recently added to the MCD3 offer now extended features such as bi-color printing or tone-on-tone effects.

This dyeing process gives the carpet designer unlimited possibilities to conceive innovative products. The only limitation is the Designer’s creativity and imagination.

The MCD/3 machine is now well established on the market.

What trends are you currently seeing in the carpet yarn industry?

The massive use of polypropylene has moved to polyester for some time already. This trend continues to raise, especially with low DPF polyester and new methods of extrusion. This fiber is mainly used for the characteristics it confers to the carpet: a very soft hand and a shiny aspect. Polyamide remains the standard for upmarket products. The yarns used in tufted or woven carpet are also becoming thinner and thinner, down to 1200dTex and lower. Thin yarn leads to high -density carpets; Vandewiele weaving machines can nowadays easily run 1500 reeds.

What would you say have been the main challenges in the textile industry nowadays?

The textile industry remains the second more polluting industry today. Synthetic fibers are oil-based raw materials. Sustainability is clearly the 21st century challenge: the energy consumption to production ratio of our machines has been drastically improved, the 4.0 factory concept is already used in our textile processes to optimize productivity but also to reduce waste. On top of that, the carpet industry is considering the use of a higher proportion of recycled synthetic fibers in order to minimize its environment impact; for example, recycled polyester is a growing trend.

How important is digitalization to Superba, and what is Superba doing to be prepared for industry 4.0?

Digitalization and 4.0 Factory concept have already been implemented in our latest machines: a good example is our new B403 winder, which is a real technological breakthrough. Using individual spindle motors and a tension sensor on each end, it enables a constant tension winding process, but also a fine monitoring of every bobbin. The winder is connected through the cloud to a global supervision system: Texconnect by Vandewiele.

Thanks to this powerful tool, the possibility to eliminate faulty bobbin is given to the customer in order to optimize the downstream processes, to maximize productivity and reduce waste. The whole production process from extrusion to final products will soon be under control of Texconnect.

Could you give information about your representatives around the world and the countries you mainly export to?

Superba exports to many countries worldwide. We have lines on all 5 continents. However, the Middle East and Central Asia, and especially Turkey, are currently our main sales territories. We have subsidiaries in the United-States and China, with local technicians and spare-parts inventory. We also have efficient representatives in Turkey as well as a spare-parts exclusive distributor in Gaziantep at our customer’s doorstep. Superba has several agents all over the world, together with their Belgian mother company Vandewiele.

Can you tell us about your targets, projects and investments in 2020?

Superba has launched a strong modernization program. We have constructed large extensions to our main building to install a fully automatic warehouse with two stockers to manufacture machines with optimized flow. This new organization will enable Superba to produce in a more efficient way.

Despite the current challenging situation, Superba has continued to provide services to their customers. More than ever, we strongly pay attention to our customers and market needs to be able to adapt to the ongoing evolution of our field of activity.

Interview: Dilek HAYIRLI

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