The Turkish ready-to-wear and apparel sector, which exports have decreased during the Covid-19 process, is preparing to implement a sustainability-oriented road map after the pandemic to return to its the good old days. Apparel exporters put the world’s sustainability leader Swedish model on its radar.
Sweden, the world’s sustainability leader, is preparing to impose taxes on the use of chemicals in apparel products to ensure sustainability in the fashion industry beginning from 2021, while promoting recycling.
Aegean Ready-to Wear and Apparel Exporters’ Association organized an online meeting that “Sustainaibility Talks: Swedish Fashion Brands’ Strategies for Working with Sustainable Manufacturers after Covid-19” with in cooperation Business Sweden.
Speaking at the meeting, Secretary General of the Swedish Textile and Apparel Manufacturers Association, Cecillia Tall, warned that chemical-containing apparel products will be taxabilitiy as of 2021.
Underlining that the purpose of the chemical tax, which will be implemented next year, is to protect the environment and ensure sustainability Tall, “If you are producing for Swedish companies, they will provide you with a list of ingredients that you should not use. The textile industry causes a lot of carbon dioxide. As a sector, we have a bad name. Prepare for the new system, do not have difficulty adapting. By 2025, the European Union will have a new legislation on textile waste.” said.
Sertbaş: “We need to rearrange our supply chain”
Burak Sertbaş, President of the Aegean Ready-to-Wear and Apparel Exporters’ Association, stated that the Covid-19 pandemic has been the most shaking development in the world economy since the Second World War. Stating that the ready-to-wear industry is one of the sectors most affected by this pandemic, Sertbaş underlined that Covid-19 reveals all the problems in the supply chain in the apparel industry.
Saying that “As the garment industry, we need to reorganize our supply chain to achieve a sustainable structure after the pandemic” Sertbaş continued his words as follows; “Sustainable production in fashion becomes a current issue again. Textile and apparel are known as the sector that pollutes the world the most after oil. In order to change this negative perception, we declared 2020 as the ‘Year of Sustainability’. We organized many events and projects related to sustainability such as UR-GE projects, Global Compact Membership, Fashion Revolution Exhibition; and even the theme of our EIB Fashion Design Contest; which we planned for the 15th time this year but had to postpone due to a pandemic. I believe this webinar will shed light for the industry on the search for sustainability after pandemic.”
H&M: We Prefer Companies With Sustainability Goals
Sweden’s global giant fashion brand H&M European Sustainability Manager Hülya Sevindik Özyiğit said that they aim to use the resources optimally and reduce waste.
Pointing out that they prefer companies with sustainability goals while starting to work with new suppliers as H&M, Özyiğit said that they reward innovation efforts for suppliers that produce new products and are transparent.
Özyiğit explaining that they are making efforts to use recycled materials in the textile industry said that, “Our goal for 2030 is to make all materials recycled and sustainable. 60 percent of all our products consist of materials from sustainable sources. We increasingly use recycled fabrics with yarns every year in denim products. We are the brand that uses the most recycled cotton. We have been collecting products that have been used in H&M stores since 2013. We have targets that we set on a yearly basis. In 2030, we want to obtain our products with 100 percent renewable electricity sources. We aim to have 100 percent toxic free (No chemical banned products) in 2030. 16 percent of our customers want to purchase environmentally sensitive products. Companies need to have a sustainability agenda.”
Sweden Turkey Trade and Investment Attaché Edin Erkocevic, underlined that they want to create a sustainable fashion industry as Sweden, they aim to switch to circular production and recycling is important for this.