Koray Kimya Continues to Grow with its Investments in Future
Quality, fast and uninterrupted supply of chemicals is vital for industrial production. Founded in Istanbul in 1992 to meet such needs, Koray Kimya is one of the leading brands in the industry with its quality-oriented system that utilizes trained work force and advanced technology.
Koray Kimya started operating its warehouse in 1999 in Lüleburgaz because of the advantages it offers for logistic and customs clearance, and moved its headquarters from Istanbul to Lüleburgaz in 2007. Starting to manufacture and supply organic and inorganic agricultural chemicals, fertilizers, textile auxiliaries and cleaning materials in the following days, Koray Kimya has become one of the most reliable companies within a short time with its ethical business approach that pursues “exact analysis compliance”. Rapidly growing above the sector’s average, Koray Kimya achieved to be oen of Turkey’s biggest suppliers of hydrogen peroxide in a short time, and this success continues to this day.
We held an interview with Koray Uras, Koray Kimya’s General Manager to talk about the development process and activities of the company to this day. “As the textile industry grows in Turkey, we will never stop making investments necessary to increase our service quality,” says Uras, adding that they are planning to spread this strategy in the coming years both at home and abroad.
Can you tell us about the development process of your company until now? In which cities do you offer services in Turkey?
Koray Kimya was founded in 1992 in Istanbul by M. Haluk Uras. Serving the entire country today with an extensive logistics and warehouse network, our company continues to grow each passing day and continues to increase its contribution to the national economy. Being Turkey’s biggest importer and distributor of hydrogen peroxide, our company is distinguished from competitors with its experienced staff working together for years. Koray Kimya’s central and largest warehouse is located in Lüleburgaz. In addition, our warehouses serves our clients in Istanbul, Bursa, Antalya, Izmir, Mersin and Malatya. Holding the widest range of products in Turkey, the company’s imports are organized in coordination with the ofices in China and Istanbul.
Our company handled 153 thousand tons of goods with a turnover of TRY 385 million in 2018. As of 2019, we offer uninterrupted services to more than twenty sectors with our environmental awareness and customer-oriented principles, 120 employees, self-owned distribution fleet of 40 vehicles, 8 regional warehouses, 1 overseas office and more than 2,000 product types.
What would you say about the importance and contributions of textile chemicals in the textile industry?
Textile industry is the powerhouse for our country’s industry. Looking at the 2018 figures, 60% of our turnover comes from our customers who continue to work in the textile industry. Working as a solution partner to the leading companies in the industry in Turkey and abroad for many years, our company continues to be the first choice of customers with its uninterrupted service concept and quality.
In today’s world where the economies of scale are at the forefront, it is not easy to assess highly variable consumer demands. Especially in a market where there are many different demands such as in the textile industry, it is much more difficult to have a grasp the economy of scale. Textile chemicals are the lifeblood for the industry in meeting rapid and variable demands and at the same time keep pace of the economy of scale. In the textile industry, which we know well, we ensure that our customers keep up with today’s competitive conditions with the main and auxiliary chemicals that we import and produce as part of our standard and company-specific production proces.
What are your criteria that as Koray Kimya you attach a great deal of importance in your production?
The main criterio that we pay special attention to in our production is the exact analysis compliance for our products. The purity levels and values of the chemicals that we provide to our customers are the most important issues for us. The quality of the products produced by our customers is an indication of the quality of the service we provide. Our most important criteria are to produce products that meet the expectations of our business partners, comply with the laws and care about the environment, can be tracked in lots and have achieved customer satisfaction in the final product, and to increase the awareness of Koray Kimya brand as a result of the customer satisfaction achieved with the products we produce.
What are the reasons that give you a privilege in the textile industry and what makes your customers prefer you?
Providing integrated services to companies that make production in textile industry always makes us one step ahead. Our company continues to be the leading supplier in the textile industry thanks to the fast and reliable shipment we make with our own vehicles, our product quality, stock continuity and our strong suppliers located abroad.
Do you make technological updates according to customer demands? How do you approach needs and demands?
Today, we are keeping pace with the fastest changing and developing field of technology in order to provide better service to our customers. We aim to create the best price/performance advantage for the sector representatives with our continuous investments. The development of Koray Kimya shows that it grows organically with continuous investments. Our HR, facilities, product and IT investments, which form the basis of our organic growth, have made us where we are today. We make all our investments for the future rather than considering today’s conditions. In our investments, we always consider technological innovation and supply&demand balance.
What is your company’s approach to sustainability and environmentally friendly products? What kind of activities do you have in this regard?
Koray Kimya’s priority is to protect the environment with all products it imports and produces, both in our facility and in the technologies we use. We make our investments with this approach. The name “chemical” has connotations of prejudice. With the investments we have made in our warehouses in recent years, we have taken and continue to take many measures to improve and protect the environment in our location. We have reduced our paper usage rate by 28% in all of our regions compared to the previous year thanks to our technology investments that we have made to save energy. We are also separating our waste and store products that can be recycled in different areas. One of our 2020 targets is to produce our own electricity by installing solar panels on the roofs of our warehouses.
What are your latest innovations and future projects for the textile industry? What kind of activities you are carrying out for your market dominance in Turkey and abroad?
Demand and variability in textiles is constantly increasing in global markets. Following the global markets closely, Koray Kimya makes imports and production especially with the R&D activities to meet customer demands. At the same time, we offer integrated services to the leading companies in the industry. In order to increase our market dominance in Turkey, we are constantly expanding our staff and building up a new team of colleagues. We collaborate with universities and provide opportunities for our students to continuously improve themselves. As the textile industry grows in Turkey, we will never stop investments necessary to improve our service quality. In the coming period, we will continue this strategy in Turkey as well as expanding abroad.
Interview: Kübra Karaca
