Lenzing Launches Its Digital Platform ‘Lenzing Pro’
Lenzing has introduced “Lenzing Pro”, a digital platform that serves partners across the entire supply chain—from fiber to innovation. lenzingpro.com brings together a comprehensive suite of tools and resources in one place, including a product catalog, fiber specifications, fabric certification, brand licensing, marketing tools, and expert support.
As a leading global producer of regenerative cellulosic fibers, the Lenzing Group has launched Lenzing Pro, a one-stop digital service platform for the textile and nonwoven supply chains. Designed as a central meeting point for users, the platform simplifies certification and branding processes, enhances access to technical fiber information, and strengthens collaboration with Lenzing’s partners. This step marks a significant development at a time when the industry is looking for ways to accelerate the integration of sustainable materials into products.
One Platform, Countless Possibilities
Lenzing Pro has been designed as a strategic evolution of the well-established and trusted Lenzing E-Branding Service, offering users expanded functionality through a modern, multilingual, and 24/7 accessible experience. Guided by the philosophy of “One Platform, Countless Possibilities,” Lenzing Pro plays a crucial role in the decision-making and marketing processes of Lenzing’s global customer and partner network. In addition to core services such as Fabric Certification and Brand Licensing, it also features a comprehensive fiber product catalog containing detailed specifications, technical properties, and recommended applications for each fiber type.
The platform helps spinners access fiber data to find suitable offerings; supports fabric mills in integrating Lenzing fibers into their products with testing and certification services; and enables brand partners and retailers to develop engaging campaigns using marketing toolkits that address a wide range of communication and promotional needs. With Lenzing Pro, partners gain seamless access to the services they need—backed by expertise and innovation—to create new opportunities with Lenzing fibers.
Florian Heubrandner, Vice President of Global Textiles Business Management at Lenzing, said:
“In today’s dynamic market and evolving sustainability landscape, the textile industry requires fast, reliable technical expertise, certification capabilities, and responsive support to innovate. Lenzing Pro directly addresses these needs by combining our fiber expertise with intuitive tools that help our partners innovate. This platform reflects our ongoing commitment to enabling a more responsible future together with our partners.”
“Bringing Fiber Knowledge to Our Partners”
At the heart of Lenzing Pro lies a comprehensive Fiber Catalog where technical specifications meet practical applications. Registered spinners, fabric producers, and brands can access in-depth product properties and usage recommendations for Lenzing fibers, including Tencel™ Lyocell and Modal as well as Lenzıng™ Ecovero™ viscose fibers. Intuitive search and filtering functions help partners identify ideal fiber solutions based on technical requirements, sustainability certifications, and end-use needs (luxury fashion, everyday wear, activewear, and home textiles).
Fabric Certification services provide direct fabric verification and sub-certification opportunities, strengthening partners’ business relationships. Brand Licensing tools ensure brands and retailers have seamless access to marketing assets, claim recommendations, and co-branding guidelines—allowing them to easily leverage Lenzing’s established fiber brands in their own communications.
Eva McGeorge, Senior Director of Global Textile Commercial Marketing & Branding at Lenzing, stated: “With Lenzing Pro, we’ve transformed previously complex tasks into an intuitive experience. Whether our partners are developing new products, seeking certification, or using our marketing tools to launch a campaign, the platform is designed to support them at every step.”
Live demonstrations of the platform took place from September 2–4, 2025, at Intertextile Shanghai Apparel Fabrics – Autumn Edition.
