Mahina Brands, which Offers Hygiene Confidence Launches by Eicher Goodearth

India’s Eicher Goodearth launches Mahina period underwear. Mahina redefines menstrual care in India with its innovative period underwear. Offering unparalleled absorbency and leak-proof protection, Mahina eliminates the need for pads or tampons.

Eicher Goodearth Private Limited has introduced Mahina, a pioneering brand in women’s menstrual management and intimate health products. Its eco-conscious design and durability make it a sustainable choice. Available in various absorbency levels, it prioritises user safety and comfort.

Each product is meticulously constructed to offer unparalleled absorbency and leak-proof protection, empowering women to navigate their menstrual cycles confidently and comfortably.

Mahina period underwear eliminates the need for additional pads, tampons, or menstrual cups. Worn like regular underwear, Mahina offers a hassle -free period. The three-layered gusset is crafted from highly absorbent natural materials, efficiently wicking moisture, absorbing liquid, and securing it in place to prevent leaks.

Mahina Products Provide Durability Up to 2 Years

Designed for durability, Mahina products are built to last up to 2 years or 100 washes, with stringent testing to ensure no bacterial contamination for complete protection. It is available in four absorbency levels – light (10ml), medium (25ml), heavy (40ml), and super heavy (50ml) – catering to diverse flow needs. With a wear duration of up to 12 hours, Mahina period underwear offers long-lasting comfort. Mahina prioritises user safety by conducting thorough testing and certification to ensure the absence of toxins, providing peace of mind and confidence in product safety.

“Mahina period underwear is a game changer for the Indian market,” said Natasha Jamal, Founder and CEO of Mahina. “It is the most comfortable and effective solution for our period. We’re excited to transform menstrual health in India, providing a planet and body-friendly alternative that prioritises performance, comfort and environmental consciousness.”