“Our New Sedomat 6010 Series Exhibit for the First Time at ITM 2024”
Interview: Özge Çağıl Sütcü
Andreas Hannes, Sedo Treepoint Management, Marketing, and Production Group Manager, “The Turkish market is important for us having a high potential for our solutions we will present at our shared booth at ITM 2024- will held June 4,8- with Vandewiele at hall 7 booth 710!”
As Tekstil Teknoloji magazine, we had an interview with Andreas Hannes, Sedo Treepoint Management, Marketing and Production Group Manager. Hannes informed us about the products they will exhibit at the ITM Exhibition in June and their investment and cooperation plans.
How is going the 2024 for your company? Could you evaluate it in terms of your production volume, orders and export markets?
We assumed that 2024 would be a difficult year as investments are often postponed in uncertain times. Unexpectedly, the order situation in Q1-2024 is better than expected and better than in Q1- 2023. This can also be said of the Turkish market. Our new Sedomat 6000 / 8000 controller series was adopted by the market, has picked up more and more speed and convinced many new and existing customers to switch to our latest controller series.
We are more than pleased with the revenue we have achieved despite all crises that occupy our world. What we see is that while Chinas economy was cooling down, other nations are gaining ground. Q1 is better than expected but it is too early to draw conclusions. Q2-2024 will show whether 2024 will be better than expected or not.
Another important aspect for us to point out is the pleasing situation to participate again in fairs and events due to the ending of Covid-19 pandemic. There is no better way to meet our customers, partners and friends in person again then on more and more recurring trade fairs around the globe e. g. at ITM Istanbul in June 2024 without any Pandemic restrictions.
As you know, the lack of qualified personnel in the global textile industry. Do you also encounter this problem? If so, what solutions do you provide?
Sedo Treepoint is very happy to have built a team with many qualified and motivated colleagues over the years. However, we cannot deny the increasing difficulties of finding qualified professionals who share our passion for the textile industry. To address this, we have intensified our efforts and made strategic invests during the Covid-19 pandemic to enhance more vocational trainings for young people in our company.
That´s why we are very proud to have successfully managed a new generation through developing and promoting four young professionals in our project engineering and marketing team. We believe that also that a good team spirit is crucial and forms our successful team. Looking ahead, we remain committed to prioritizing the development of young talent, imparting our knowledge and expertise to the young professionals and gain a smaller change of generations.
As Sedo Treepoint, you adopt an environmentally friendly and sustainable product approach. Do you have any new product projects or investments that you will announce soon? If yes, can you give us information about the process?
As a company committed to continual growth and dedicated to upholding the highest standards of quality and sustainability, customer feedback serves us to meet customer and market requirements. We are therefore delighted to introduce a new generation that represents our company values and expands customer options as an affordable alternative to our premium 8000 series models. With our new Sedomat 6010 series customers who are interested in a cost-effective yet world-class controller from a renowned global leader in integrated automation systems can look forward to the upcoming availability of it. The new series brings the benefits of our Sedomat 6000 and 8000 series together and can be seen for the first time at ITM 2024.
But we also still proudly highlight our Sedomat 6000 / 8000 controller series which brings together our knowledge of more than 40 years of machine automation. We are working on expanding the Sedomat 6000/8000 series and adding models according to customers’ requirements to meet all needs for every dyeing and finishing machine across all various requirements. Designed with future standards in mind, its exceptional flexibility ensures adaptability to evolving industry needs of customers. Available in four sizes, our new series offers a range of interfaces and diverse I/O options to suit specific operational standards. Our controller series stands out as one of the most modular and advanced systems available today, equipped with all the features necessary for Industry 4.0 and the implementation of smart factory concepts.
Moreover, we are adding features requested by machine builders and end users, working on increasing the operational capability under harsh conditions, adding new machine configurations, integrating customer links for robots and fully automatic factories, exchanging data for consumptions of energy and water etc.In addition, one of our aims is to offer our solutions as web-based and cloudbased solutions. Examples of this are TEXconnect and ColorMasterConnect.
“Our Visitors can Try Our Quality Control System Morapex at Our ITM Booth”
The ITM 2024, which will held at June, you will attented. Which will be the products and solutions you exhibit? Could you tell us about their features? What are the highlights of your solutions and products?
Sedo Treepoint is really happy to be in Istanbul for ITM 2024 at the shared booth of Vandewiele in hall 7 booth 710 again and meet our customers, partners and friends in person. For ITM we are focusing on production data, resource optimization, color communication, fastness checks and more. Therefore, we gather all our experts from Turkiye and Germany to show and explain easily our integrated solutions by modeling customized solutions for our visitors with the new Sedomat 6010 Series as well as our well-proven Sedomat 6007, 8010 and 8015 controllers on our booth. Moreover, visitors can try our quality control system Morapex and do material and fastness checks on their own.
Beside our hardware solutions, we will also be able to exhibit all our software solutions and show visitors the possibilities of a fully integrated system solution with SedoMaster as a strategic solution for the textile dyeing and finishing industry or ColorMaster for color communication. If you want to link your dispensing systems, connect your ERP, achieve a fully automatic planning for all your machines we can show you state of the art solutions, installed by the world’s leading companies in the industry.
Do you have any investments, collaborations or product developments for the upcoming periods? Is the Turkish market on your agenda?
As a reliable player for many years, Sedo Treepoint has made a name for itself in the Turkish market, which shows the importance of Turkiye for us. We underline this with two local partners who can be at the customer’s premises within a very short time and operate out of Istanbul. Along with India and Vietnam, we see several promising markets for us. Also, the Turkish market is important for us having a high potential for our solutions. Not only for existing customers, but also for new projects in Turkiye, or for companies investing outside Turkiye, e. g. in Egypt, Ethiopia, Pakistan, or other countries. This is one of our advantages, we can offer service in all countries.
What kind of work do you do for brand awareness for the Turkish and foreign markets?
Of course, we are present in all markets. Currently, the momentum in Turkey is increasing and we are expanding our network to cover this region. We are also part of the Vandewiele Group, which has its own offices in Turkey and many other countries. We are teaming up with many brands, offering sometimes shared solutions. Beside many exhibitions, we are taking parts in symposia, working with universities and journals.
“Customers Support is One of Our Key Topics”
What distinguishes you from other companies?
Sedo Treepoint offers not only products but also solutions for our customers and is specialized in automation and integration services, distinguishing ourselves from mere machine and dispensing system vendors. That´s why customers support is one of our key topics and what truly sets us apart in our commitment to partnering with companies across the industry. Our expertise lies in seamlessly linking various machine suppliers, dispensing system providers and all other systems, into a unified system. We use our know-how we have acquired from many installations worldwide for demanding projects for key customers. While some may equate machine automation with our offerings, it’s crucial to recognize that this is merely the initial phase. What truly matters is the comprehensive integration of the entire factory workflow. This becomes increasingly vital in light of emerging technologies such as IIoT, Industry 4.0, and Artificial Intelligence, which underscore the importance of holistic system integration for futureproof operations.