Turkish Fashion Designers Met at Fashion Week Istanbul

Fashion Week Istanbul plays a leverage role for Turkey, one of the strong players of the international ready-made clothing industry, which has undergone a significant change, especially in the post-pandemic period, in reaching its local and global targets. During the 4-day Fashion Week Istanbul, world-renowned Turkish fashion designers such as Tanju Babacan, Nihan Peker, Özlem Kaya, Özgür Masur, and Emre Erdemoglu exhibited their collections.

Our goal is to create global Turkish brands

İHKİB President Mustafa Gültepe stated the following regarding the organization, ‘‘Fashion Week Istanbul, organized by İHKİB and bringing Turkish brands and designers to the global showcase, plays a critical role in Turkey’s goal of positioning 5 Turkish brands among the top 100 brands on a global scale by 2030. Today, we aim to increase our unique and qualified designs and our ability to produce high value-added products, and thus to be among the top 5 countries known for their designer brands. Fashion week also offers us a unique opportunity to support fashion design and designers, and to provide them with a global platform where they can showcase their collections. Especially with digitalization, we can simultaneously bring Turkish design and fashion to the global fashion industry through Fashion Week Istanbul.’’

We will increase branded exports to 25%

Gültepe continued as follows: ‘‘We are currently the leading sector in net export revenue, we contribute a great deal to closing the current account deficit by earning net 18.5 billion dollars in foreign currency to our country every year, and we aim to increase this figure to 40 billion dollars in 2030. Turkey is the world’s 5th and Europe’s 3rd largest ready-made clothing supplier. The unit price of a ready-to-wear product, which is an average of 16.2 dollars/kg, can increase 3 times with the brand effect and 5 times if it is a special design, which provides a geometric increase in exports with the multiplier effect of the design, fashion, and brand. Our aim is to increase this unit price to 40 dollars/kg in the medium term. In line with our action plan, which envisages increasing the share of high value-added designer products in exports, our primary goal is to increase the added value by increasing our branded exports to 25% and our high-design exports to 5%, thus becoming one of the three countries that steer the sector in the world’s ready-to-wear exports.’’