8 Million Dollar Factory Investment from Cottonbox to Denizli
Cottonbox, operating in the home textile sector, is establishing a factory in Denizli with an investment of 8 million dollars. The factory, which will be established on a total area of 15 thousand m2, will be commissioned in 2024.
Cottonbox, whose products are sold in more than 1300 sales points in 81 cities in Turkey and in 61 countries abroad, aims to grow both in the domestic market and in the global arena with its use of natural raw materials, quality production, original designs and environmentalist approach. In this context, the company decided to establish a factory in Denizli with an investment of 8 million dollars.
The factory, which will be built on a total area of 15 thousand m2, will be located in a green building. Making a statement to Dünya Newspaper, Nuri Turgut, Chairman of the Board of Directors of Cottonbox, said: “We are building this factory building with the principle of providing better service. We are within the scope of a fast organisation that can deliver products to Europe in 15-20 days. We are designing an enterprise that produces its own yarn, uses rainwater, disposes and reuses the grey water in the warehouse, has the conditions sought by Europe, and carries the elements of sustainability that value people. In 2024, we plan to commission our new factory building.”
“We want to move forward with our own brand, not as a subcontractor”
Emphasising that when they set out as Cottonbox 15 years ago, they aimed to move forward with their own brands, not as a subcontractor of Europe and America, Turgut said, “We sell our products with our own brand abroad. We achieved an opening in Central Africa in 2023, and we have more expectations from there in 2024. Now we are slowly moving towards South Africa. There is an ongoing organisation until Togo, Benin and Niger. We are also present in North Africa. We are very good in the Gulf. Our marketing organisation in the Turkic Republics is working very well. We are also strong in the Balkans and Central Europe. In Western countries, it is a little more difficult to enter the shelves with your own brand. But we continue to struggle there as well. Although our products are sold in the American and Canadian markets, we want to grow further there.” Turgut also noted that they also have merchandising targets in the future.
“We cannot compete with the Far East”
China and Pakistan have a negative impact on the textile sector. When labour, energy and raw materials are cheaper in these regions compared to Turkey, the prices of the products are also cheaper and therefore it becomes very difficult to compete. Nuri Turgut, who also has the title of Chairman of the Board of Denizli Industrialists Business People Association (DESIAD), pointed out that the Far East is seriously challenging the textile sector in terms of price and said, “Workers there are employed for 150-200 dollars. However, this figure reaches 600-700 dollars for us. The sector cannot compete against the Far East.” Stating that there are approximately 4 million employees in the textile sector in Turkey together with unregistered employees, Nuri Turgut said that 2.5 million of this figure are official employees.
“Artificial Intelligence Bed Linen Collection”
Cottonbox, which carries out its activities in the home textile sector with its innovative brand vision, accelerated its steps in its digital transformation journey. The brand, which prepared NFTs specifically for the “Artificial Intelligence Bed Linen Collection”, which was designed with artificial intelligence and includes 12 different patterns, broke new ground in the home textile industry. The prepared NFT designs were offered for sale on OpenSea at the end of December.
Positioning digitalisation investments in many areas such as design, production technologies, marketing and e-commerce as part of its brand vision, Cottonbox aims to expand its customer portfolio, integrate into the new world and connect with the young target audience. Cottonbox aims to contribute to sustainability by creating cost and time savings while increasing efficiency, competitive speed, brand image and visibility through digital transformation.
