BTSR will Launch Its New Products for the Yarn and Knitting Industry in 2023
Angelo Rizzo, BTSR Sales and Marketing General Manager
Italy-based BTSR is a company that takes care to continuously improve its existing models as well as developing new solutions. Due to the rising energy costs in the recent period, the need for more digital, smart and highly automated products is increasing. BTSR, which focuses on these issues in its R&D studies, also ensures that not only its own parts are monitored on the machine, but also the whole facility is controlled with the software it has developed. BTSR Sales and Marketing General Manager Angelo Rizzo, whom we interviewed for the special issue of “Italy Textile Machinery Industry” of our Tekstil Teknoloji magazine, shared information about their R&D studies and newly developed products.
What is the current company size of BTSR in terms of people and manufacturing units? What regions do you operate in around the world?
BTSR current company size in terms of people is over 100 employees. BTSR have one single manufacturing units in Italy as strategic decision, while have 3 Sales and Service office in China, USA and Argentina (this last one with the goal to cover South America market service needs).
BTSR represents a great value all over the world thanks to a widespread international distribution and service network, covering over 40 countries, and capable of assuring a qualified service throughout the major markets, from Europe to North/South America and all Far East.
“BTSR Grows in Hygiene and Diaper Industry”
Which are your major markets? In which markets do you foresee growth potential in the demand for your products?
As everyone knows 2022 was a very peculiar year. China has been practically closed for several months with the frequent lockdowns by impacting BTSR business as the main international companies operating in China. China is anyway still the first main market in many application sectors starting from seamless to socks to yarn preparation processes. Germany, Japan, US and Turkey are the other main geographical markets where BTSR develop his business thanks to our local Distributor Partner and a constant direct presence. In 2023 we still see high potential growth in China (tied to the normalization of business life) and Far East, as well as in Europe, US and Turkey which represents consolidated markets. Beside textile traditional textile, BTSR has been drastically growing in past year in hygiene / diaper sector and more generally in technical textile applications.
“We Achieved Good Results Despite Difficulties in the Turkish and European Markets”
How was the year 2022 for your company? Can you evaluate it in terms of your production volume, orders and export markets?
Year 2022 has been a quite complicate business period tied to several factors (market closures in China, shortage and cost increase of electronic components, energy cost increase, ..) with an impact on BTSR sales volumes and profitability. BTSR has reacted with a re-organization aimed to continue to provide the best quality products by minimizing our production costs. The most critical market has been China for the mentioned reasons, while we have been good results in Europe and Turkey despite the difficulties of these markets. We believe the year 2023 will see a business recovery especially in the second semester after the ITMA Exhibition where BTSR will display the latest product innovations.
“We are Committed to Maximizing Product Sustainability”
World over sustainability has become a big movement. How do you keep your processes and products sustainable?
A consolidate culture and deep respect for the environment is a fundamental commitment of BTSR since many years. From R&D design to production organization and single product life cycle management, BTSR staff is deeply committed and aim to maximize its production processes and product sustainability. Specifically, the production is ‘designed’ to minimize secondhand production with a re-cycle internal policy. BTSR is ISO14001 certified, the production is organized according to ROHS2 standards. Additionally, BTSR has got ACIMIT Green Label Certification, a specific tool designed for this sustainability purpose that highlights our Company commitment in developing solutions that respond to sustainability criteria.
What innovations, trends and developments are expected in the yarn control solutions in the near future?
BTSR is going to launch brand new products and new product updates in 2023. The key event will be ITMA in Milan. The new developments will cover knitting sector with a brand-new storage feeder, yarn preparation sector with a new advanced clearer system. New solutions and upgrades will be released our hygiene sectors elastic control systems and solutions. Last but not least, BTSR will continue is commitment in advanced Industry 4.0 sw factory-based solutions for production monitoring.
At what stage is your R&D work? What are your goals for 2023? Will you have new machinery and investment projects?
Our R&D is fully committed to the new products release for ITMA. The goal will be to be able to widely introduce in the global market the new products in the second semester.
About investment in the production, BTSR has been constantly committed to introduce new production technologies. Always looking ahead to the technological evolutions, our production division makes use of the most advanced machinery and instrumentation existing on the market.
Advanced production systems ensure a controlled just-in-time production with top yield, to meet in real time any type of demanding order. The automatic assembly lines of electronic components based on SMT technology guarantee high quality and extreme electronic miniaturization for all BTSR products. 100% of our production is inspected through sophisticated visual and ‘test-in-circuit’ instruments, in order to guarantee high quality standards.
Interview: Dilek Hayırlı
