Daniel Ervér New President and CEO for the H&M Group

The board of directors of H&M Hennes & Mauritz AB has appointed Daniel Ervér, responsible for the brand H&M, as new President and CEO for the H&M Group. He succeeds Helena Helmersson who has decided to step down as CEO and leave the H&M Group.

Daniel Ervér, born in 1981, has worked within the H&M Group for 18 years in various roles in different parts of the company, most recently as head of H&M, which is the largest brand within the H&M group. Daniel, who takes over as CEO, will continue to be operationally responsible for H&M, which means that no successor to Daniel as head of H&M will be appointed.

“The board of directors would like to express a big thank you to Helena for her valuable contributions during a very intense time. Helena is an appreciated leader that has decisively and effectively led and navigated the H&M Group through a time largely marked by pandemic, geopolitical and macro-economic challenges. During this time, we have gradually taken clear steps towards our long-term goals. The H&M Group is in a strong position, with a positive profitability trend and good conditions to make further improvements in 2024. As Helena has now chosen to leave the CEO role, we are pleased to appoint Daniel as CEO of the H&M Group. Daniel is a competent, experienced and respected leader and has the qualities needed to continue to develop the H&M Group,” says Karl-Johan Persson, Chair of the H&M Group.

“I am both honored and very happy for the board’s confidence and motivated and humbled by the task. Together with all committed colleagues, we will continue to create unbeatable value for our customers and profitable growth. Our focus will be on offering our customers the best combination of fashion, quality, price and sustainability in an inspiring and attractive shopping environment,” says Daniel Ervér, CEO of the H&M group.