Interview: Özge Çağıl Sütcü
Golden Technologia, a Brazilian multinational company, is currently present in more than 20 countries in Europe, Asia, North Africa, North, Central and Latin America. The company, which entered the sector with the production of chemical auxiliaries for the textile industry, offers services in all segments of the industry, from printing to special finishing.
As Tekstil Teknoloji magazine, we interviewed Felipe Gonçalves De Menezes, Golden Technologia International Director for our August issue.
“Godye PA and Godye PES FULL are prime examples of our dedication to innovation, efficiency, and environmental consciousness.” Menezes underlined the importance they attach to sustainable works and shared information about their innovative products and projects.
In the details of the interview, Menezes informed us about the DyeClean process, a worldwide patented process for dyeing Cellulosic fibers that recycles the dyeing bath, saving up to 80% of water, chemicals, and environmental impact.
Describing the Godye PA and Godye PES FULL processes, the Director mentioned that they have constructing a full production facility for synthetic food emulsifiers and upgrading machinery for coatings, healthcare, and pharma divisions.
What are the products you have developed recently and what are their features? Are you satisfied with the feedback from users?
At Golden Technology, we take immense pride in our commitment to crafting cutting-edge, high-performance products that contribute to a sustainable world. For years, we have been at the forefront of revolutionizing the textile chemistry through innovative solutions, placing environmental consciousness and resource conservation at the heart of everything we do.
A process with a worldwide patented: “DyeClean”
For example, the DyeClean process is a worldwide patented process for dyeing Cellulosic fibers that recycle the dyeing bath, saving up to 80% of the water, chemical and environmental impact. With every formulation we create, we strive to optimize resource utilization while maximizing output efficiency. Our products are designed to minimize waste, reduce water consumption, and enable the recycling of chemicals, ensuring that textile manufacturing remains eco-friendly without compromising on performance.
In the past two years, we are thrilled to unveil our latest groundbreaking achievements in the portfolio – Godye PA and Godye PES FULL. These two cutting-edge products/processes are set to transform the landscape of Polyamide and Polyester dyeing, reshaping the way textile manufacturers approach their processes.
“With Godye PA, We’ve Significantly Reduced the Total Cycle Time”
Godye PA is a game-changer for Polyamide and its blends dyeing. Our disruptive process has been meticulously crafted to deliver unparalleled results, bringing a host of benefits to the table. With Godye PA, we’ve significantly reduced the total cycle time, thereby boosting production efficiency and saving valuable resources. By streamlining the entire dyeing process, human intervention is minimized, leading to a more seamless and error-free operation. Not only does this translate to cost savings, but it also enhances the overall production and quality, leaving our partners thrilled with the remarkable outcomes.
Godye PES Full Gathers a Lot of Features
Similarly, Godye PES FULL is set to revolutionize the world of Polyester dyeing. With this groundbreaking product, we’ve achieved what once seemed impossible. Godye PES FULL allows for dyeing at lower temperatures, paving the way for substantial energy savings and reduced environmental impact. The product’s exceptional properties enable rapid heat processing without compromising on the levelness and consistency of dye distribution, ensuring impeccable quality throughout the production line. It is only one product with multiple features.
Godye PA and Godye PES FULL are prime examples of our dedication to innovation, efficiency, and environmental consciousness.
“We Anticipate Substantial Growth in the European and Asian Markets Over the Next Five Years”
Could you make an assessment in terms of your production volume, orders and export markets?
As a Brazilian multinational company, we have a dominant market share across the Americas (South, Central, North). Our recent expansion into Europe and Asia has been a resounding success. Presently, over 80% of our sales gross volumes thrive in the Americas. Looking ahead, we anticipate substantial growth in the European and Asian markets over the next five years, driving us towards a globally impactful future.
Our production facilities are strategically positioned, ensuring effective and cost-efficient support to the entire textile dyeing and printing chain. By locating ourselves where we can seamlessly cater to the industry’s needs, we optimize operations and minimize costs. We also prioritize the significance of global supply and procurement networks, enabling us to serve our partners worldwide with unparalleled efficiency and reliability. We are committed to delivering exceptional solutions while maintaining a strong global presence in the textile industry.
The first half of 2023 is over. How is the process progressing for your company?
During the first half of 2023, our company’s results have closely followed the global trends in the textile market. As the year presented substantial challenges for industries worldwide, the impact varied across different continents, influencing our overall performance.
Amidst the global uncertainties and supply chain disruptions, some South American countries, such as Brazil, exhibited more resilience compared to other regions. While the textile market faced constraints in various parts of the world, these countries suffered less from the adverse effects of the worldwide challenges.
Our strategic positioning of production facilities has allowed us to navigate these market dynamics with flexibility and efficiency. As we continue to monitor the performance of each continent, we adapt our strategies accordingly, seeking opportunities for growth and success amidst the evolving landscape.
Despite the complexities of 2023, we remain optimistic about the textile market’s potential for recovery and expansion. By leveraging our expertise and global presence, we are committed to delivering value to our partners while overcoming obstacles and fostering a promising future for the industry.
“We will Establish a Facility in China to Offer Innovative Solutions Globally”
As Golden Tecnologia, you adopt an environmentally friendly and sustainable product approach. Do you have any new product projects or investments to announce in the near future? If so, can you give information about the process?
Since innovation is at the core of our mission, our pipeline is thriving with exciting new products and projects. We take great pride in our disruptive solutions and closely-guarded secrets, eagerly waiting to share them with your esteemed magazine once they yield confirmed results.
In terms of investments for textile field, we are excited with the recent launch of our new R&DI (Research& Development & Innovation) team in India, which promises to bring groundbreaking developments to the market in the near future. Moreover, we are actively exploring the possibility of establishing a similar facility in China, which will further enhance our ability to deliver innovative solutions globally. Our expansion into other markets is thriving! We’re constructing a full production facility for synthetic food emulsifiers and upgrading machinery for coatings, healthcare, and pharma divisions. Exciting times ahead!
Additionally, we have been collaborating with one of the world’s most prestigious business schools embarking on a journey towards complete digitalization and integration of AI and robotics processes at Golden Technology. This has fueled our enthusiasm and confidence in this transformative process.,
“Global textile market in 2024 will focus in consumption behavior, with a focus on fashion, sustainability, and e-commerce”
What are your expectations for the global market in 2024, especially in this sector? Do you think there will be growth or contraction in the sector? What are your predictions?
As we move into 2023, the global textile market is closely monitoring the post-lockdown consumption behavior. With the easing of restrictions and a return to relative normalcy, consumer behavior is gradually shifting.
During the lockdowns, the textile industry experienced fluctuations in demand, with consumers prioritizing comfort and practicality in their clothing choices. As restrictions ease and people venture out more, there is a growing interest in fashion, personal expression, and a desire for new experiences.
The rise of sustainability continues to influence consumption behavior, with consumers seeking ethically produced and eco-friendly textiles. This trend has driven businesses to emphasize sustainable practices in their manufacturing and supply chains.
E-commerce has gained momentum during the lockdowns, and this trend is expected to persist as the “new normal”. Consumers’ growing comfort with online shopping has spurred textile companies to invest in robust online platforms and digital marketing strategies.
While the textile market faces challenges, such as raw material shortages and supply chain disruptions, the changing consumption behavior provides opportunities for innovative and adaptive businesses to thrive in the new normal.
In our predictions, the global textile market in 2024 anticipates a shift in consumption behavior, with a focus on fashion, sustainability, and e-commerce. By understanding and responding to these evolving preferences, companies can position themselves for growth and success in the post-lockdown era.