Mısırlı Underwear & Socks to Accelerate Growth in Production and Retail in 2026

Completing 2025—a year in which Turkish textile exports contracted by 20% due to the global recession—with a turnover of 55 million dollars and new strategic initiatives, Mısırlı Underwear & Socks has announced its 2026 growth roadmap.

Stating that they position Türkiye as their R&D and innovation hub and Egypt as their cost and volume center, Mısırlı Underwear & Socks Board Member Murat Eren Taşçı said: “The new mathematics of global competition in our sector requires keeping added value in Türkiye while distributing cost management across the right geographies.”

One of the well-established players in the Turkish textile industry since 1927, Mısırlı Underwear & Socks shared its 2025 results and 2026 vision. In a challenging year marked by shrinking exports and declining profitability across the sector, the company succeeded in maintaining its turnover at 55 million dollars, attributing its performance to its ‘dual-pole production model’ and ‘sustainability as a leverage’ strategy.

The Rules of the Game Have Changed in Textiles

Describing 2025 not merely as a year of survival but as a “year of transformation” in which the foundations of the future were laid, Board Member Murat Eren Taşçı evaluated the sector’s current conditions and the company’s position as follows:

“Price-focused competition in global markets has reached an unsustainable point due to the dominance of the Far East. Under these conditions, it is no longer enough to produce products that are either high-quality or affordable; your business model must also be smart. In 2025, with a rational decision, we transformed our production strategy into a dual-pole structure. Within this model, we positioned Türkiye as the center for R&D, innovation, and high-value-added products; our production investment in Egypt serves as a volume center that strengthens our position in global price competition, focusing on price-sensitive markets and different customer segments. Despite shrinking market conditions, we regard protecting and growing production in Türkiye as a strategic responsibility.”

Silver Yarn and Pilot Socks in Türkiye, 30 Million Pair Capacity in Egypt

At its factories in Istanbul, Yozgat, and Kütahya, Mısırlı Underwear & Socks focuses on the high-quality “silent luxury” segment with its technological infrastructure and a qualified workforce of 1,200 employees. Emphasizing that Türkiye is an innovation base for the company, Taşçı stated: “We develop and manufacture niche, high-value-added collections in our country, such as antibacterial products made with silver yarn and technical compression socks specially produced for pilots.”

Meanwhile, the factory commissioned in Egypt in 2025, with a 10 million dollar investment, is positioned as the company’s competitive shield. Taşçı said: “We combined the cost advantage in Egypt with our production quality in Türkiye. Thanks to this facility, which creates an additional annual capacity of 30 million pairs, we can compete head-to-head with rivals such as China on price, while outperforming them in quality.”

Sustainability as Both Cost Saving and Export Advantage

Another critical factor behind Mısırlı Underwear & Socks’ strong 2025 performance has been its renewable energy and sustainability investments, which the company has actively pursued for 19 years. By upgrading its production facilities in Istanbul and Yozgat to smart factory standards, the company has declared energy independence.

Stating that they approach sustainability not only in terms of environmental impact but also as a lever for efficiency, Taşçı shared the following data: “Thanks to our 4.2 million dollar solar energy system investment, we achieved 100% savings in electricity costs in 2025. With our rainwater recovery systems, we reduced water costs by 38%. Today, 90% of our production is carbon-neutral.”

Taşçı summarized the impact of this green transformation on export capacity as follows: “Beyond reducing energy costs, our sustainable infrastructure differentiates us from competitors in the global league. Our internationally certified carbon-neutral production capability is one of the main reasons why global giants with high sustainability sensitivity—such as Hugo Boss, Tommy Hilfiger, and Calvin Klein—prefer us as their manufacturing partner.”

Omnichannel Retail Infrastructure

Having brought production costs under control, Mısırlı Underwear & Socks began focusing its strength on branding in 2025. Launching its retail expansion with the opening of an experience store in Nişantaşı, the brand will focus on both domestic and international store openings as well as e-commerce in the new period. Planning to reach 100 stores this year and increase its e-commerce volume, the company’s first international destination will be Cyprus.

Concluding his remarks by summarizing the 2026 vision, Taşçı stated: “With our omnichannel retail infrastructure covering physical stores, e-commerce, and all customer touchpoints, we have begun delivering a seamless customer experience. This year, drawing strength from our century-old heritage, we will continue to focus on production and representing our country more strongly in global markets, while sustaining our contribution to added value and employment in Türkiye.”