Trussardi Enters the Turkish Market with Ipekyol Group

The world-renowned Italian fashion brand Trussardi, founded in 1911 and acquired by Miroglio Group around two years ago, is preparing to begin its retail journey in Türkiye. As part of this move, the brand’s store operations in the country will be managed by Ipekyol Group.

In line with its multi-brand retail vision, Ipekyol Group continues to strengthen its international collaborations. The group is now launching a new partnership with Miroglio Group, with whom it has maintained a long-standing relationship.

First Store to Open in Antalya

As part of its planned expansion, the brand aims to open three stores in Türkiye within the coming year. The first of these will be launched at Rixos Land of Legends in Antalya. Planning for additional locations is ongoing.

Shaped by its “Gentle Society” approach, the brand integrates aesthetics, thought, and creativity into everyday life, offering a complete style universe across men’s and women’s collections as well as accessories. The Trussardi store at Rixos Land of Legends Antalya will feature the brand’s women’s and men’s apparel collections, along with bags, eyewear, and selected accessories.

“Creates Significant Value”

Uğur Ayaydın, CEO of Ipekyol Group, commented on the partnership:
“Our collaboration with Miroglio Group, with whom we have maintained a strong strategic partnership for many years, creates significant value for the development of international brands in the Turkish market. In line with Miroglio Group’s strategic growth objectives, Türkiye stands out as a key location with its strong retail infrastructure, dynamic consumer base, and regional appeal. We are pleased to undertake the store operations of the Trussardi brand in Türkiye. We believe this investment will contribute to the brand’s growth journey in the country and further strengthen Türkiye’s position as a strategic market for international fashion brands.”