Mavi’s 2025 Consolidated Revenues Reached 47.7 Billion TRY
Türkiye’s leading jeans and ready-to-wear brand Mavi’s year-end financial results, covering the period February 1, 2025 – January 31, 2026, adjusted according to inflation accounting, were announced. The company’s consolidated revenues realized at 47 billion 729 million TRY, a 5% decrease compared to the previous year, and net profit was 2 billion 58 million TRY.
The company, which increased its gross profit margin by 70 basis points compared to the same period last year thanks to a stable pricing strategy and disciplined operating expense management, completed the year with 9 billion 9 million TRY EBITDA and 18.9% EBITDA margin. With the contribution of efficient inventory and working capital management, Mavi generated strong cash from operations in 2025, maintaining a solid balance sheet structure and carrying its net cash position to 6 billion 869 million TRY. The Company’s Board of Directors will submit the proposal to distribute 58% of the distributable net profit as cash dividend to the General Assembly.
Store Investments Continue Without Slowing
Today, meeting customers in 498 stores in 34 countries worldwide and approximately 4,000 points of sale, Mavi continued its investments in 2025 in line with the goal of reaching larger retail square meters and its new structuring in the USA. The company reached a total of 197 thousand square meters in Türkiye with 8 net store openings and square meter expansions in 10 stores; in the USA, it started its retail journey with 11 new store openings. Mavi, with 69% of total revenues from retail, 21% from wholesale, and 10% from e-commerce, gained 1.4 million new customers during the year and increased its annual active customer count to 6.1 million. Selling a total of 57 million products, nearly 14 million of which are jeans, it maintained its leadership in the Turkish jeans market and its place in the top three in the total ready-to-wear market.
Mavi CEO Cüneyt Yavuz made the following evaluation regarding Mavi’s performance over the past year: “First of all, I thank all my team, business partners, investors, and customers who contributed to Mavi’s performance this year. In 2025, we managed the pressures brought by macroeconomic conditions and ongoing uncertainties both locally and globally with effective strategies and succeeded in maintaining our solid balance sheet structure. At the same time, by keeping our gross profit margin strong and stable, we continued to generate high cash and net profit from our operations. Thanks to dynamic inventory management supported by data analytics and artificial intelligence tools, controlled operating expenses, and our correct pricing strategy, we managed our commercial operations with great precision and efficiency.”
70% of 1.4 Million New Customers Came from Under 35 Age Group
“Our best-in-class CRM program Kartuş reached 6.1 million active customers, and the number of Mavi App users reached 5.2 million. With Kartuş, which forms the basis of our bond with customers, we continued to directly contribute to our sales through targeted and personalized CRM campaigns. At the beginning of 2025, we launched our ‘Kartuş Genç’ program specifically for under-25 youth, strengthening our journey to become the number one brand for youth. 70% of the 1.4 million new customers we gained throughout the year were under 35, which is one of the most important indicators of us being a brand that grows with young people.”
Continuing to Be a Leader in Sustainability in Its Sector
“From the very beginning of our journey, we have acted with the responsibility of being one of the world’s leading jeans and lifestyle brands, aiming to create long-term value. We also advance our sustainability efforts a little further each year with this understanding. In the study titled ‘World’s Best Companies – Sustainable Growth,’ prepared by TIME Magazine and global data analysis platform Statista, we rose six ranks compared to the previous year, being selected as the 2nd best company in the world in sustainable growth, and continued our leadership in the global ready-to-wear sector. By receiving an A grade from each of the Climate Change and Water Security programs of the world’s largest environmental reporting platform CDP (Carbon Disclosure Project), we earned the right to enter CDP’s global climate leaders with double A grade for the third consecutive time. Following our short-term emission reduction targets determined in accordance with the Paris Climate Agreement, our net zero emission reduction targets in 2025 were also approved by the Science Based Targets initiative (SBTi). We qualified to be included in ‘The Sustainability Yearbook 2026’ within the Corporate Sustainability Assessment (CSA) conducted by S&P Global, which evaluated 9,200 companies, and became the first and only ready-to-wear brand representing Türkiye. We are very happy and proud that our efforts are recognized internationally in this way.”
