“We Hosted Our Customers from Different Countries”

Verena Ruckh, Head of the Marketing Department at Brückner

Brückner was one of the participants of ITM 2022 Exhibition which held in Tüyap after four years. Brückner at the exhibition; exhibited a wide product portfolio, including the new OPTI-COAT 2-in-1 coating unit, which combines the advantages of floating knife and knife-over-cylinder in one system. Due to its design, the unit offers good accessibility for maintenance and cleaning work and delivers excellent coating results.

Verena Ruckh, Head of the Marketing Department at Brückner, shared her views on ITM 2022 and the industry with us.

How did the ITM 2022, which took place after four years, go for Brückner?

First of all, it is really nice that the exhibitions are taking place again and that we can meet our customers face to face. Our greatest expectation from this exhibition was to be able to meet our customers face to face again and to sign new business associations.  I think ITM has undergone quite a lot of changes in recent years. Now it adresses not only to a restricted region, but also to the international arena. Therefore, we had the opportunity to meet with customers not only from Turkey but also from neighboring countries such as Pakistan, Turkmenistan and even Egypt. Our visitors showed great interest in our products. That is why we are very hopeful about the ITM 2022 Exhibition.

Can you briefly tell us about the new products you are exhibiting at ITM 2022?

There are many products that we have developed during the pandemic period, and their main focus is to provide our customers with safe resources. Products that will enable them to save as much as possible from energy, water and chemicals used, and I believe that this is the most important thing for now. Secondly, there is a gas/fuel shortage in many countries. For example, we designed a new dryer that combines both heating systems. Depending on the models currently available, for example, it has a system that can switch from gas to oil heating system very easily and quickly. I think this is a huge advantage.

Can you share your thoughts about the Turkish market with us?

Turkey has always had a very important place in this field for us, and when we look at them from the past to the present, we can see that they are becoming more and more professional. People are turning more and more to technical textile products, than classical textile methods such as nonwoven there is a transition towards technical textiles. I think that the Turkish market is a very suitable area for such technical products.

Have you been able to overcome the effects of the pandemic as a company?

Just like everyone else, we had to enter a pause during the pandemic process. But we have seen that many things have started to be executed online. With this method, we were even able to install our customers’ machines thanks to our outstanding technicians. We have seen that most things are possible if desired, and I think we should be proud of that.