“We Met with Industry Professionals from the Middle East, South Asia, and North Africa”
Vincenzo Marino, Vice President of EFI Reggiani and General Manager of EFI Textile, stated: “ITM is always a valuable trade fair for us to participate in. ITM is not limited to Türkiye; it is one of the strongest meeting points in the region. It also offers an important opportunity to see how demand and supply are shaped in the textile sector.”
At ITM 2026, EFI Reggiani showcased its next-generation pigment printing solutions, focusing on sustainability, efficiency, and high performance. The company particularly highlighted new technologies developed within its expanded ecoTERRA pigment portfolio. Vincenzo Marino, Vice President of EFI Reggiani and General Manager of EFI Textile, emphasized the evolution of pigment solutions in their presentation at ITM 2026, stating, “The most important aspect we presented at ITM 2026 today was the further expansion of our pigment portfolio. We have been working on pigment solutions for almost ten years. The success of our product range, which we launched with ecoTERRA Gold, has driven us to further develop this area.”
ecoTERRA Next: A Compact Solution for Transitioning to Digital Printing
Marino stated that the first innovation introduced at the exhibition was ecoTERRA Next, and that this solution was developed especially for companies wishing to transition to digital printing. Marino said, “ecoTERRA Next is a small, compact, and entry-level ‘all-in-one’ pigment solution. We have achieved significant success in Italy with this product, which we started developing, producing, and selling last year. Now we are ready to expand into the global market.”
High Productivity with ecoTERRA Titan
Another solution highlighted by EFI Reggiani at the exhibition was ecoTERRA Titan. Marino stated that this system, developed with a focus on high productivity, offers significant advantages in the field of pigment printing, and provided the following information: “ecoTERRA Titan is our high-productivity version in our product portfolio. With its in-line finishing capability, it can achieve linear printing speeds of up to 520 meters per hour. It is currently one of the fastest all-in-one solutions on the market. This technology was developed in response to the demands of our customers using ecoTERRA Gold for higher productivity.”
New ecoTERRA Plus Ink Technology
Another innovation from EFI Reggiani at ITM 2026 was the ecoTERRA Plus pigment ink series. Marino emphasized that pigment printing is not just about printing technology, but that process chemistry, printing system, and ink must be considered together. “With ecoTERRA Plus, we have further improved our fastness performance, the way it behaves on fabric, and the color quality. At the same time, we aim to offer our customers a more cost-effective solution,” he said.
“ITM 2026 Offered Important Opportunities to Closely Follow Technological Transformation”
Vincenzo Marino emphasized that the ITM Exhibition has always been of special importance to the company, stating that the exhibition offers the opportunity to reach not only the Turkish market but also a wide geographical area. Stating that Türkiye has been one of the company’s most important markets for many years, Marino noted that the ITM 2026 also offered important opportunities to closely follow investment trends, manufacturer expectations and technological transformation in the region. Marino stated that ITM 2026 was one of the strongest meeting points in the region for the textile technologies sector, and that during the exhibition they met not only with Turkish textile manufacturers but also with industry professionals from the Middle East, South Asia, North Africa, and Europe.
The EFI Reggiani stand experienced intense visitor interest throughout ITM 2026. Marino noted that visitors from Türkiye, as well as India, Pakistan, Egypt, and various European countries, showed great interest in digital textile printing technologies. Marino emphasized that ITM 2026 was extremely productive in terms of both strengthening relationships with existing customers and creating new business opportunities, adding that the exhibition continues to be one of the most important organizations shaping the future of the regional textile sector.
