Memnun Makine Increased its Turnover with ‘Market Expansion’ Strategy
Kemal Memnun, General Manager of Memnun Makine
Memnun Makine, which has been manufacturing textile dyeing and finishing machines for about 45 years, satisfied its customers with the raising and shearing machines it introduced to the market in 2022. Stating that they doubled their marketing budget last year, Kemal Memnun, General Manager of Memnun Makine said, “We participated in domestic and international exhibitions, visited our customers, and made new representation agreements. As a result, our export rate increased by 14% compared to the previous year.” Memnun stated that they will launch Laser Engraving Machine and New Generation Raising Machine in the first quarter of 2023.
Kemal Memnun, whom we interviewed for the ‘Turkish Textile Machinery Industry Special Issue’, delivered important remarks.
‘‘We doubled our marketing budget’’
Stating that many companies gained momentum in a positive sense during the pandemic period, but that companies have suspended their investments as investment items have increased recently, Kemal Memnun expressed, ‘‘Currently, companies prefer to follow the course of the world. Our strategy in this period was ‘Market Expansion’. We participated in exhibitions in countries where we were not active before, made customer visits and made new representation agreements. Appealing to a wider market can reduce the risk in a sense, even though the cost is higher. We started to work actively in South American countries where we were not active before. We increased the number of our visits in textile-intensive countries. In this sense, we doubled our marketing budget. We see the results of this in a positive way.’’
‘‘Companies that do not pay attention to issues such as water saving and chimney filtration will face difficulties’’
Pointing out that water saving and recycling solutions will become important in the textile machinery sector in the near future, Memnun gave the following information about the trends in the sector: ‘‘In addition to these, chimney filtering and cleaning systems to prevent air pollution will be important. Studies on Waterless Painting will gain weight. These systems are among the most important issues that are seriously important for our future and should be carried forward and made more efficient, and perhaps their implementation should be made compulsory. In addition, with the Industry 4.0 studies, efficiency and control systems will be even more emphasized, and companies that do not implement them will have difficulty in moving themselves forward. Therefore, companies that will invest in these areas will have an advantage in the future in every sense.’’
Underlining that as Memnun Makine, they continue to work continuously on higher performance with minimum energy consumption, Kemal Memnun said, ‘‘Reducing the carbon footprint, reducing water and electricity consumption are the main issues. As a result of our efforts to offer higher performance with lower energy consumption; there are serious advantages in our Jigger Dyeing Machine compared to the previous version. For example, in our Jigger machine, where we use torque motors, we were able to reach the lowest electricity consumption amount ever reached with a consumption of 1 kw/hour. We are pushing all possibilities to carry this even further.’’
‘‘We Increased Our Export by 14 Percent Compared to the Previous Year’’
Noting that the first half of 2022 was very positive for Memnun Makine, Kemal Memnun indicated that although they experienced a contraction especially in the last quarter, there was no decrease in their production volume. ‘‘On the contrary, we were able to achieve a significant increase in our turnover compared to the previous year. In this period when we implemented our ‘Market Expansion’ strategy, our export rate increased by 14% compared to the previous year. When we look at the price and quality balance of the machines we produce, we can easily sell to every country in the world, and the advantages of this gain even more meaning in every period, especially in times of crisis. I think that all of the machinery manufacturers in Turkey who attach importance to quality are advantageous in this respect.’’
‘‘We will Launch 2 New Machines in the First Quarter of 2023’’
Stating that as Memnun Makine, they are committed to being a company that constantly improves itself, Memnun emphasized that there are 2 new projects that they will bring together with their customers in the first quarter of 2023. Memnun provided the following information about the machines that they will introduce to the market: ‘‘The New Generation Raising Machine, the new version of the raising machines we are currently producing, will be offered to the service of our customers, very different from its competitors. Our new version raising machine, which has produced raisin for many years and has the consultancy of a very professional Italian company in this field, will be one step ahead in terms of performance. We are sure that our machine, which we are currently about to finish the tests, will make an important sound in a short time.
We will be the 2nd company worldwide to produce Laser Engraving Machine with these features. In this machine produced with the ‘Direct Laser’ system, we will offer many advantages compared to its competitors. The output quality will be above its competitors. This machine will also come with an advantageous organization in terms of after-sales spare parts and service.’’
Interview: Dilek Hayırlı
