Smartex Acquires Startup Tuvis and Opens a Tech Center in Istanbul
The acquisition of the Turkish-based company will strengthen Smartex’s global presence and product capabilities.
Turkey, one of the main contributors to the global textile industry, is currently one of the largest markets of Smartex. Smartex serves this market through Erko, a well-established local distributor with a large number of full-time engineers and service technicians. This acquisition and the opening of a new tech center are the next steps toward Smartex’s mission of adding value to the global textile industry, improving customer experience, and striving for a zero-waste future.
Smartex is thrilled with its new Engineering Tech Center opening in Maslak, one of Istanbul’s main business districts. As a global meeting point, Istanbul is the perfect location to attract and acquire top talent in the region.
The Tech Center will provide a space for the team to create something truly unique. Smartex plans to hire more than ten employees with expertise in Service Engineering, Customer Success, and other fields.

New Office in Maslak
“Thanks to This Acquisition, We will Make a Lasting Impact in the Textile Industry”
Gilberto Loureiro, CEO of Smartex, believes “This acquisition is a strategic move to expand our Engineering power globally. With the help of our growing team in Istanbul, we are certain that we will make a lasting impact on the textile industry worldwide.”
Tuvis was founded in 2019 with early-stage funding and a research grant in Istanbul. The founders of Tuvis Eyüp Görkem Bayram and Bahadır Gölcük studied together at university, each with previous experience in textiles, and decided to apply their machine-learning knowledge to the industry. Both Smartex and Tuvis share the same goal of digitizing the textile industry using state-of-the-art technology.
Eyüp Görkem Bayram, the new Managing Director for Türkiye, expressed his enthusiasm: “Our journey has started in a similar way, and now our paths have crossed. On behalf of Tuvis, we are thrilled to join Smartex and increase the global impact in the digitalization of the textile industry by empowering products and services.”






