Singer Introduced Its New Product Momento
Singer, a pioneer in sewing machines, introduced its new hobby cutting machine Momento—designed to liberate creativity and inspire imagination—at a special event. The launch, which featured popular TV presenter Ece Vahapoğlu and renowned fashion designer Tuvana Büyükçınar, welcomed over 100 guests. Attendees enjoyed a delightful experience as they got to explore Momento’s features up close.
“With Momento, We Support Bringing Origınal Ideas to Life”
Ece Vahapoglu, Sinem Kınran Parlak, Çiğdem Demirçeviren, Tuvana Büyükçınar.
The event began with Ece Vahapoğlu’s energetic presentation and continued with a speech by Singer Turkey General Manager Sinem Kınran Parlak. Parlak stated, “At Singer, we place great importance on developing solutions that allow our users to express their creativity freely. Momento is not just a hobby cutting machine; it is a creative assistant that makes it easy to bring personal designs to life. Momento appeals to a wide range of users, from hobbyists to professional designers. With this product, we aim to be by our users’ side in every project they produce with inspiration.”
“Momento is an Inspiring Companion for Anyone Who Wants to Create”
One of the most engaging moments of the launch was a heartfelt conversation between Sinem Kınran Parlak and Tuvana Büyükçınar, moderated by Ece Vahapoğlu. Büyükçınar said, “When I was introduced to Singer Momento, I immediately realized that it’s not just a hobby product but a device that supports creativity. It offers technology that fuels imagination and transforms ideas into reality. In the fashion world, we are always looking for new ways to turn dreams into reality. Momento makes this much easier and more accessible. It’s not just limited to fashion; it enables creativity in areas ranging from home textiles to accessories. I believe Momento is an inspiring companion that should be with everyone who wants to create.” As part of the launch, Büyükçınar designed a stylish and original jacket using Momento. The design process was shared with the audience through a specially produced video.
As the inventor of the sewing machine, Singer has developed Momento, a next-generation hobby cutting machine for those looking to design and personalize creative projects. The product appeals to a wide audience—from professionals engaged in crafts to hobbyists aiming to turn their passion into a business. Momento enables users to add aesthetic details to personal designs and transform projects into works of art with original touches. With its capability to work on a variety of surfaces such as glass, wood, vinyl, paper, cardboard, felt, and fabric, Momento offers users limitless creative possibilities.
This innovative device, which can be used in a wide range of areas including fashion design, home decor, event and party supplies, and personal accessories, becomes a powerful aid for anyone looking to push the boundaries of their imagination.
