ASTAŞ JUKI’s 2026 Goal: We will Continue to Grow with Automation and Robotic Solutions

Astaş Board Member and General Manager Turgay Aşcı said; “Difficult times are not a time for retreat for us, but a time for stronger progress. As Astaş Juki, instead of suspending our investments during this period, we are continuing on our path in a more planned, efficient and determined manner.”

With over 40 years of deep-rooted history, Astaş Juki, one of the leading representatives of the Turkish ready-to-wear and textile industry continues to stand out with its technology- and innovation-driven investments. Despite challenging market conditions, the company maintains its growth momentum. We spoke with Astaş Board Member and General Manager Turgay Aşcı about the company’s strategy, its perspective on the industry, and its vision for the future.

The industry has been going through a challenging period recently. How is Astaş Juki managing this time?

For us, difficult times are not a time for retreat, but for stronger progress. On the contrary, we see these periods as an opportunity to move forward even more strongly. Despite the war in neighboring countries and the ongoing economic difficulties on a global scale, this period is also a time of differentiation for companies with the right strategy and solid infrastructure. As Astaş Juki, instead of suspending our investments during this period, we are continuing in a more planned, efficient and determined manner.

What is the core strategy behind this approach?

Sustainability is at the heart of our way of doing business. We are not an organization that changes direction according to short-term fluctuations. With over 40 years of experience, we analyze the sector very well and can anticipate changes. With our widespread service network throughout Türkiye, our strong technical team, and our organizational structure, we are always there for our customers. This is one of the most important factors that sets us apart.

Technology investments are one of the most important issues on the industry’s agenda today. What approach are you taking in this area?

The future of production is now very clear: automation, efficiency and compactness, digitalization, and robotics. As Astaş Juki, we are not only a part of this transformation but also a driving force. With the world-leading brands that we produce and represent, we offer manufacturers integrated solutions from A to Z.

Serving a wide range of production segments, from T-shirt and polo shirt production to uniforms, military and camouflage clothing, technical textiles, shirts, men’s and women’s outerwear, chino production, and sportswear, Astaş Juki elevates speed, quality, and standardization in production to the highest level with automatic pocket setting automat with or without flap, pocket hemming systems, Direct Drive J Stitch Automat, laser-assisted cutting systems, and sensor-based robotic solutions.

What is the biggest gain for manufacturers?

Today, the biggest need for manufacturers is efficiency. Faced with challenges such as rising energy costs, the need for skilled labor, and access to finance, companies have to produce smarter. The solutions we offer optimize the workforce, minimize errors, and standardize production processes. This directly increases competitiveness.

Your ‘Made in Astaş’ approach is attracting attention in the sector. What does this concept mean to you?

‘Made in Astaş’ is a reflection of our engineering, field experience, and solution-oriented capabilities. We don’t just sell products; we develop solutions that make our customers’ production processes more efficient, faster, and more sustainable. This approach sets us apart both domestically and internationally.

How is your growth strategy shaping up in Türkiye and abroad?

Türkiye is a strong production base and a strategic center for us. However, we are not limiting our vision to Türkiye alone. We continue to be an internationally competitive entity by increasing our effectiveness in foreign markets. We are strengthening our organization both in Türkiye and in global markets, aiming to provide our customers with fast, reliable, and sustainable service. Our goal is to be a preferred, reliable, and long-term solution partner in every market we operate in.

“We will Continue Our R&D Investments Without Interruption”

How do you evaluate the current challenges in the sector?

We have to be realistic; the sector is not going through an easy period due to the increase in production costs. However, these challenges also bring about transformation. Automation and digitalization are no longer a choice, but a necessity. Companies that adapt quickly to this transformation will survive and grow.

What are your goals for the upcoming period?

We will continue our R&D investments without interruption. We are focused on developing technology, strengthening our organization, and continuously improving the quality of service we provide to our customers. Our goal is very clear: to produce solutions that will increase the international competitiveness of the Turkish textile sector and to continue to be a pioneer in this field.

Finally, what message would you like to give to the sector and your business partners?

We believe in our work, we trust our sector. As Astaş Juki, we stand by our manufacturers today, just as we did yesterday. With our strong infrastructure, experience, investment in technology, and compact structure, we are resolutely continuing on our pa