Artemis Halı Centralizes Sales and Operations Management with an Investment of 30 Million TRY

One of Türkiye’s leading carpet brands, Artemis Halı has transitioned to a direct sales model with its new sales and dealership structure that places customer needs at the center. With a production capacity of approximately 1 million 800 thousand square meters, Artemis Halı holds a strong position in the sector and aims to manage stock, shipment, and after-sales processes centrally and directly through this new structure.

Having made an investment of over 30 million TRY for the new structure, Artemis Halı increases operational speed and control by establishing direct contact with sales points without intermediaries and wholesalers.

Within the scope of the new structure; Oralsan Regional Dealership will serve in the Antalya region, while Merkez Halıcılık Regional Dealership will serve in the Black Sea, Eastern Anatolia, Southeastern Anatolia, and part of Central Anatolia. In Istanbul, Izmir, Bursa, and Adana, sales, stock, and shipment processes will be fully managed in practice by Artemis Halı’s own operational teams.

Thanks to this structure, product availability will be ensured completely, shipment processes will accelerate, and end-consumer orders will be delivered on time.

“We Are in Direct Contact with Our Customers”

Making an evaluation regarding the new structure, Artemis Halı Chairman of the Board Tolga Batallı stated: “Sales operations in Istanbul, Izmir, Bursa, and Adana will now be carried out entirely by our own teams. We are in direct contact with our customers. This structure will provide speed and control in all processes from sales to production, from stock to shipment. We have completely restructured our sales and dealership organization in line with customer needs.”

Target: 100% Availability Across Türkiye

The primary goal of Artemis Halı in the new structure is to ensure 100% product availability across Türkiye. The brand aims to make every quality and every pattern quickly and fully accessible in every province. Regarding this goal, Batallı said: “By making this direct and close contact we have established with consumers sustainable, we aim to position Artemis Halı as the market leader.”

First in the Sector: Display Support and Special Campaigns

With the new system, special discount campaigns, payment and maturity conveniences implemented through sales managers stand out as a differentiating element in the sector. In addition, by applying a 20% discount on product display fees in the showcases of sales points, Artemis Halı is breaking new ground in the sector. This application enables more accessible prices for the end user.

Within the scope of the new structure, 7 managerial personnel have been included in the Artemis Halı operations team. The managers have the authority to establish and manage their own teams. In addition, employment has been increased with new and qualified teams in order to ensure the rapid preparation of orders, packaging processes, and the uninterrupted execution of after-sales services in factory operations.

With the “from factory to consumer” model, consumers will receive the products they purchase from Artemis Halı much faster; they will also receive direct and rapid feedback to their questions, suggestions, and requests. Artemis Halı aims to provide an uninterrupted brand experience to consumers with its strong service approach alongside product quality.