Asteks Carries Its Success to the Far East
Developing and manufacturing apron, cot and grinding machines for spinning mills, Asteks is carrying their power in the Turkish market to export markets. Completing important market work in the Central Asian market, Asteks participated in the ITMA Asia + Citme 2018 in Shanghai, China between 15-19 October 2018, just after the Caitme in Uzbekistan.
Welcoming professionals from the Far East textile market, especially China, at the F30 booth in Hall 1, the company exhibited their rich apron and cot solutions directly, and provided important information about the machines developed for the grinding department.
Saying that the Chinese market is the powerhouse of both the global economy and the textile industry, Asteks Overseas Sales Manager Taner Engin said that China is geographically distant to Turkey, but not as much distant as a market. “We are taking part in every market we enter with a competitive mind set”, Engin continued; “It is very important for us to attend ITMA Asia + Citme 2018, the largest textile technologies exhibition in Asia. Because we have presented our rubber-based apron and cots to the visitors not only to Chinese textile manufacturers but also to visitors attending from the countries in the region.
We made important shares about our grinding machines equipped with new technologies.
We have provided detailed information about the quality of our solutions both on their own and their production. In this area, we have shown that we are a reliable world player. Especially the companies that aim to grow and export based companies visited us throughout the exhibition.”
THE POTENTIAL OF THE CHINESE MARKET IS GROWING FOR US
Taner Engin stated that they are aware of the intense and hard competition in the Chinese market and explained another development in this market as follows; “Although China’s production power is high, the growing purchasing power, the rising standard of living and the high demand for quality increase the prices, while decreasing Chinese manufacturers’ relatively low cost advantages. This makes China a potential market for us and this potential is increasing.”
Reiterating that apron and cot samples, which are constituting Asteks’s main production field with 50 years of history, are shown to the Asian textile manufacturers during the exhibition, Engin said that the machines for the grinding department are introduced through posters and catalogues. Engin; “Both our apron and cots, and our cot grinding and UV cot surface treatment machines for the cots grinding departments have attracted a great deal of attention. In addition to our aprons and cots, the high technology, working capacity, process quality, multi functional flexible working power and reliable structures of our machines have received full marks from Asian textile manufacturers.”