Etrofil Expands Its Export Network Across 36 Countries into New Markets
Etrofil Hand Knitting Yarns, one of the leading manufacturers in the industry, aims to sustain its growth by focusing on new markets in export. Currently exporting to 36 countries, Etrofil maintains Europe’s nearly 80% share within its total exports while planning to expand its distributor network in new markets, particularly in Romania and Georgia.
Continuing its investments in production technologies, the company aims to increase its exports by 15-20% in the short term. Toygun Batallı, Chairman of the Board of Etrofil Hand Knitting Yarns, stated that the demand for natural-content and high value-added yarns in the global market is increasing, noting that they shape their product development strategies accordingly.
“We Export Approximately 80% Of Our Products To Europe”
Toygun Batallı said, “We see a strong demand in the markets we export to, especially for our wool-weighted yarn groups with natural fiber content. Consumers’ expectations for quality, natural content, and long-lasting products are growing day by day. By closely following the economic developments, sustainability-focused transformation, and changing consumer trends in the European market, which accounts for approximately 80% of our exports, we shape our collections and production planning accordingly.”
Stating that they currently export to 36 countries, including Germany, the United Kingdom, France, the Netherlands, Denmark, Italy, Switzerland, Poland, Spain, the US, Canada, Japan, and South Korea, Toygun Batallı, Chairman of the Board of Etrofil Hand Knitting Yarns, expressed that while maintaining growth in existing markets, they aim to expand into new markets, primarily Romania and Georgia, and are also focusing on new commercial partnerships in Asian and Eastern markets.
“Our Goal is 15-20% Growth in Exports”
Batallı remarked, “The Turkish yarn sector holds a strong position in the global market thanks to its quality, flexible production capability, and fast delivery advantages. To maintain our competitiveness, we regularly invest in our production technologies, modernize our machinery fleet, and continue our product development efforts. With our value-added production approach, we aim to increase our exports by 15-20% in the short term, strengthening our effectiveness in existing markets while achieving permanent growth in new markets.”
Stating that they act with value-added production, technology investments, and a sustainable growth strategy, Batallı added that efforts to expand their export network will continue unabated in the coming period.
