Exports Increased by 50%, Textile Manufacturers Pursue New Markets
Sabri Korkmaz, Founder of Shout
Noting that “By laying our backs to the ‘street fashion’ wind that we have caught recently, we aim to carry our products labelled ‘Made in Turkey’ to a wider geographical range, Sabri Korkmaz, Founder of Shout, which is one of the big players in the textile industry that has reached an export margin of 8.4 billion dollars in the first 6 months.
According to the data of TURKSTAT (Turkish Statistical Institute), Turkey has earned 12 billion dollars from textile export in 2020. The sector itself made a dynamic start to 2021 over the last year and it was able to reach 8.4 billion dollars at the end of the first 6 months. The highest export was made to the USA with 1.6 billion dollars, followed by Germany with 8.6 million dollars, Italy with 5.8 million dollars and the Netherlands with 3.9 million dollars. Sabri Korkmaz, Founder of the Izmir-based clothing brand Shout, evaluated the positive developments in the textile industry with the following words: “We clearly see that the post-pandemic recovery is progressing rapidly. Especially after Europe’s interest in Turkish textile, we are working to deliver our products to even more countries. We see the leader will be the street fashion, which is so popular among the younger generations.”
Products labeled “Made in Turkey” will be distributed to wider geographies
According to data of TURKSTAT, the textile industry, which has a significant share in Turkey’s total export, has achieved 8.7% of the complete export revenue in the first 6 months of the year. Noting that the sectoral efforts to increase production and export based in Turkey was the reason of this success, Sabri Korkmaz said, “The performance achieved by the sector is very promising not only for our economy but also for the local producers like us. We have been investing in high quality production for many years. We produce our designs according to the Organic Textile Standards, not to cause any harm for human health. With the power we caught from our street fashion product line, we aim to carry our products labelled ‘Made in Turkey’ to a wider geographical range.
“They spend an average of $200 on a single product”
Noting that according to a global survey conducted by PwC’s consulting company Strategy & and Hypebeast, more than 60% of street fashion consumers are under the age of 25, Korkmaz stated that one of the newest and most important export markets is the internet. Korkmaz continued his words by saying: “At least half of this figure buys their products from the brands own websites and then go on to spend an average of 200 dollars on a single product. For this reason, we will expand our market by investing in technology and supply chains while maintaining traditional sales. I believe that street fashion is the new propelling pioneer of the textile industry.”
