Kornit Digital Introduced Atlas MAX PLUS and Apollo Platform at ITMA 2023

At ITMA 2023, Kornit Digital launched the Apollo platform, offering unparalleled speed and agility in digital decoration, designed from the ground up to decorate 400 garments per new hour, and the Kornit Atlas Max Plus system, incorporating smart curing, flexible pallet sizing and autonomous calibration for the highest quality, consistency and productivity.

Kornit Digital organized a press conference at ITMA 2023 and gave information about the features and curiosities of its products. Speaking at the Press Conference, Kornit Digital CEO Ronen Samuel said; “The fashion and textile industry has remained at a crossroads – aware of its limitations but lacking a clear solution for moving from wasteful, inefficient production models.” Expressing their commitment to the sustainable production mission as Kornit Digital, Samuel said: “By 20226, Kornit technology will enable the production of approximately 2.5 billion apparel items in a responsible manner-saving 4.3 trillion liters of water, 17.2 billion kilograms of greenhouse gas emissions, and reducing overproduction in the fashion industry by 1.1 billion apparel items.” After the panel where the digital printing industry and sustainability were discussed, Kornit Apollo Platform and Atlas Max Plus were introduced.

Apollo Simplifies Complex Workflows

Enabling digital production to go mainstream, Apollo allows customers to become more agile, drive revenue opportunities, shift to localized production, and ease complex workflow processes. It offers large-capacity and high-quality-driven players the opportunity to adopt digital versatility and a quick time to market.

It can decorate 400 garments per hour

The Apollo platform is built on field-proven and industry leading Kornit MAX technology and is the most comprehensive, streamlined single-step solution for nearshore short- and medium-run apparel decoration. Empowering customers to sidestep the hazards of complex supply chains, it also offers unmatched speed and agility in digital decoration – designed from the ground up to decorate 400 unique garments per hour. Automated loading and unloading, integrated smart curing, and inline garment type adjustment yield higher output and reduced labor for optimized profitability.

The platform helps fulfiller and brand supply chain managers gain ultimate visibility into their production – ensuring consistency and operational control across multiple systems and locations. This pairs with on-demand production strategies to continuously fulfill orders of multiple sizes, strengthen supply chains, and shorten fulfillment times. The solution fulfills the ultimate promise for brands to never run out of bestsellers and end backlogs of marked-down inventories.

Atlas Max Plus and Atlas Max Poly: Taking Transformations Further

The new Atlas Max Plus system takes Kornit’s proven Atlas Max platform to the next level, bringing increased productivity of 150 garments per hour. With integrated Smart Curing, Rapid Size Shifter pallets, and autonomous calibration, the offering takes smart production capabilities a step forward introducing production flexibility, consistency, and the highest quality available.

The recently introduced Kornit Atlas Max Poly was also exhibited at ITMA 2023. The Atlas Max Poly is the most efficient specialty system for polyester decoration, covering also blends, triblends, and other synthetic fabric combinations. The solution delivers colorful and vibrant prints using innovative neon inks while supplying retail-grade quality and durability.

Kornit Digital organized fashion shows and training seminars

At ITMA 2023, Kornit organized several activities to show digital on-demand fashion production. One of them was a demo tour with limited seats. It offered an exclusive, comprehensive view of the end-to-end digital on-demand process and allow visitors to visualize how their fashion and textiles operation can deliver durable, quality, ready-to-ship (or wear) creative impressions in mere minutes. In addition to the training session, the company coloured up the exhibition with daily fashion shows.

Atlas Max Becomes Best-Selling Product

Digital pigment printing specialist Kornit Digital has sold multiple machines in the first two days of ITMA.  The buyers include Welsh company DecTek, Danielson from the Czech Republic and Mexican printer Selección.

DecTek has purchased the direct-to garment Atlas Max Plus system, which significantly reduces a print service providers’ environmental footprint. The machine offers a wide set of improved capabilities, including Kornit’s XDi 3D decorations.

Kathrin Buhl, vice president sales and marketing, said: “We have sold an Atlas Max Poly to Argentina, we sold to a Belgian sports brand and one to the UK for promotional merchandise. The Atlas Max has been our bestseller, having been sold to numerous companies across Europe.”