Sustainability Awareness Increased, New Trend in Fashion Industry: Plush Fabric
Businesses that produce raw materials using sustainable materials for sectors such as shoes and textiles are preparing for giant collaborations with leading world brands.
In addition to the global pandemic, the climate crisis, which is gradually increasing its impact, has increased the awareness of consumers towards sustainability and added sustainability to the agenda of companies. Stating that sustainable production affects many sectors from food to stationery, furniture to textiles, Kolunsağ Muflon Marketing Manager Ahmet İhsan Kolunsağ said, ‘‘As a company that has been producing muflon (wool lining) used in many areas such as apparel, shoes, automotive, stationery, toys, home textiles and accessories for 89 years, we support the fight against climate change with our sustainable production philosophy. We focus on human health as much as sustainability with our organic fabric muflon production. By using sustainable materials instead of animal skins in production, we advocate for the right to life of animals as well as all living things in nature. We draw attention to the right to life of animals with the plush giraffe mascot at national and international exhibitions. We will draw attention to sustainable production with our giraffe mascot at Texhibition Istanbul Fabric and Textile Accessories Exhibition to be held on September 21-23.’’
World’s first fireproof plush fabric
Ahmet İhsan Kolunsağ, who noted that they have brought a sustainable and efficient structure to production with the technology investments they have realized, continued as follows, ‘‘We operate as the supplier of our country’s leading shoe and textile brands in the domestic market. With our annual average production capacity of 2 million 700 thousand metric tons, we meet half of our country’s muflon need. We deliver our products to a wide geography from Europe to the Balkans, from Russia to the Middle East. As the world’s first fireproof plush, 100% cotton certified, the world’s first 100% woolmark (wool) certified high pile fabric manufacturer, we are rapidly progressing towards becoming a leading brand in Northern Europe, North Africa and Caucasus countries. In parallel with our current production capacity, we aim to increase our exports and increase the added value we offer to the national economy to advanced levels.’’
Collaboration with global brands
Stating that they offer high quality products to the market at affordable prices by using 100% domestic raw materials in production, Kolunsağ Muflon Marketing Manager Ahmet İhsan Kolunsağ expressed, ‘‘While increasing our quality day by day with our expert employees in our integrated facility, which is the work of high technologies, we represent our country in the world by cooperating with the world’s respected brands. Our customer-oriented, innovative and efficiency-centered production and management approach leads us to success. We aim to sign giant collaborations on a global scale with our quality production power, which is the result of our deep-rooted experience.’’
“The use of plush fabric in the fashion industry is increasing”
Indicating that plush fabrics blended with fibers have a wide range of uses from textiles to toys, from souvenirs to accessories, Ahmet İhsan Kolunsağ continued his statements as follows, ‘‘With our deep-rooted experience in the sector, we have become the plush fabric supplier of our country and the world’s reputable fashion organizations. With our advanced technologies, we also meet the different pattern and color demands of the fashion industry. The awareness of sustainability in the fashion industry has popularized the use of plush fabric. With our hundreds of pattern options, we popularize the use of plush fabric in many products from clothing to shoes and accessories.’’
