Textile Industry Comes Together at ‘Lenzing Meetings’
The Lenzing Group’s ‘Lenzing Meetings’, organized to raise awareness of sustainability in the textile sector, took place in Istanbul. The event, which covered the textile sector comprehensively from sustainability to supply chain, marketing to technical solutions, was met with great interest from the leading manufacturers and representatives of the sector.
The textile sector is undergoing rapid change due to factors such as changing consumer needs and global climate change. Lenzing Group, the leading regenerated cellulose fiber supplier in the textile and nonwoven sector, continues to bring the sector together with the Lenzing Meetings it has implemented in order to increase environmental awareness in the face of these changes. In this context, the Lenzing Meetings, where the textile sector was comprehensively addressed from sustainability to supply chain, from marketing to technical solutions, were held in Istanbul. The meeting was met with great interest from the leading manufacturers and representatives of the sector.
Practices that create awareness in the sector were discussed at the meeting, which lasted all day and was attended by many industry professionals.
Sustainability Discussed from the Perspective of Both Producers and Consumers
This year’s guest speaker at the Lenzing Meetings was Burçin Akgün Ünaldı, who produces content in the field of sustainability with the @styleboom account. Akgün Ünaldı shared her experiences on applications that create awareness in textiles and responsible fashion from the perspective of the consumer and content producer. The technical solutions, marketing and e-branding systems offered by Lenzing were also discussed at the meeting. Textile manufacturers and sector representatives also had the opportunity to closely experience products containing Lenzing fibers during the meetings.
Lenzing’s Senior Commercial Director for Textiles (Europe, America, Turkiye) Feridun Ayırga said, “Thanks to the Lenzing Meetings, which we started in 2023 and have made traditional, we have the chance to share our work focused on environmental awareness in the sector more closely with Turkish textile manufacturers. The increasing interest in the Lenzing Meetings and the demand we receive from the sector give us hope for the sustainable future of the sector. This interest is important in terms of showing that the increasing awareness among both manufacturers and consumers will continue to increase in the coming period. Thanks to the Lenzing Meetings, we aim to introduce more manufacturers and therefore consumers to responsible textile methods.”
Meetings Continue in Important Cities of the Textile Sector
The ‘Lenzing Meetings’, where Lenzing comes together with textile sector representatives, began to be organized for the first time in 2023. The meetings, which were held in Bursa, Denizli, Çorlu and Istanbul, each of which has an important role in the Turkish textile sector, were held in Bursa in May 2024 this year. In these meetings, Lenzing’s innovations and services to enable a sustainable textile sector on a global scale were shared with sector professionals, and the opportunity to evaluate the market together was also seized. The meetings will continue in different cities in the coming period with applications that add value to the textile sector.