“The Market Is Slowly Recovering”
Interview: Dilek Hayırlı
EFI Reggiani has identified significant potential in new application segments in 2025, despite challenging conditions. Vincenzo Marino, General Manager of EFI Textile, points to a slow but steady market recovery, emphasizing that cautious investment is laying a foundation for more solid and predictable growth in 2026.
At a time when the global textile industry is being reshaped around speed, flexibility, and sustainability, digital printing technologies are becoming a strategic transformation tool for manufacturers. Vincenzo Marino, General Manager of EFI Textile, emphasizes that Türkiye maintains its importance in this transformation process with its strong production infrastructure, technical expertise, and export-oriented structure. Despite rising costs and a cautious investment environment, Marino points out that Turkish manufacturers can create a competitive advantage with value-added, sustainable, and integrated solutions, and positions the ITM 2026 Exhibition as a meeting point for technologies and collaborations that will shape the future of the sector.
“THE TRENDS OBSERVED GIVE US A SOLID FOUNDATION FOR OUR 2026 PLANS”
How would you describe 2025 for EFI Reggiani? How would you summarize the company’s performance in terms of market demand, sales dynamics and customer investment trends?
2025 was a challenging year for EFI Reggiani, reflecting the broader volatility of global demand. At the same time, it allowed us to broaden our horizons and explore new frontiers, particularly in application segments we had not yet deeply explored, which are now showing promising market potential. Overall, our performance was in line with forecasts. The market is slowly recovering, with positive signals emerging in specific regions and sectors. Customer investment remains cautious, but the trends observed give us a solid foundation as we plan for 2026.
The digital textile printing sector is undergoing a rapid transformation driven by speed, flexibility and sustainability. How do you assess the key technological and market-driven developments shaping the industry today?
The digital textile printing industry is evolving rapidly, with a strong focus on achieving higher quality, increased productivity, and greater operational flexibility, while continuing to address sustainability requirements. Customers today are looking for technologies that can deliver industrial-level performance without compromising print quality or process reliability.
From a technological perspective, the market is moving toward high-speed, high-resolution solutions capable of supporting both short and medium production runs, while ensuring consistent results and reduced downtime. At the same time, sustainability is becoming a key driver, pushing manufacturers to optimize ink usage, energy consumption, and overall production efficiency.
In this context, EFI Reggiani Extra and Hyper represent a clear response to these market demands. The EFI Reggiani Extra is the digital printer that brings more colours at faster speeds. Designed for textile producers who want more of everything that matters, the EFI Reggiani Extra combines vivid color reproduction, industrial-level productivity, and sustainable operation in one versatile platform, offering up to 12 different colors in a row. On the other hand, the enhanced version of EFI Reggiani Hyper, building on the proven success of its predecessor, delivers higher printing speeds, enhanced connectivity, and outstanding image quality, pushing the limits of productivity and precision even further. Equipped with 72 state-of-the-art printheads with recirculation up to the nozzle plate, Hyper achieves the fastest throughput in the industry while maintaining exceptional print quality.
“EFI REGGIANI ecoTERRA IS A GAME-CHANGING TECHNOLOGY IN THE INDUSTRY”
Rising demand for customization and shorter lead times in fashion, home textiles and technical textiles is redefining the role of printing technologies. How do EFI Reggiani’s digital printing solutions respond to this new production paradigm?
The growing demand for customization, faster turnaround times, and greater production flexibility is reshaping the textile industry. Traditional production models are giving way to agile, on-demand approaches that require adaptable technologies.
The EFI Reggiani ecoTERRA is our all-in-one pigment solution, the game-changing, that requires no ancillary equipment for pre- and post-treatment, all this is combined with the most comprehensive pigment lineup in the industry. Designed for small and medium runs, the ecoTERRA delivers high-quality results, fast job changes, and operational efficiency, while supporting sustainability through reduced water and energy use. It enables producers to offer customized products, increase flexibility, and remain competitive in today’s fast-moving market.
In digital printing, the integration of software, hardware and inks is becoming increasingly critical. How does EFI Reggiani’s system-based approach help users optimize their production processes?
In digital textile printing, performance and reliability increasingly depend on how effectively software, hardware, and inks work together as a single, integrated system. At EFI Reggiani, we take a system-based, end-to-end approach, integrating software, hardware, and inks to optimize the entire production process.
A key element is EFI Reggiani Query, our analytics software, which allows users to measure and monitor digital printer’s performance to increase efficiency and productivity, and identify improvement actions to enhance your operational efficiency and total cost of ownership.
Equally important are our EFI Reggiani inks, formulated for optimal compatibility with our machines, ensuring consistent quality, color accuracy, and sustainability through reduced waste and efficient usage.
Together, these components create a fully integrated ecosystem that simplifies workflows, enhances repeatability, and maximizes productivity while maintaining high-quality standards.
“OUR GROWTH STRATEGY IS BASED ON FOCUSING ON OPPORTUNITIES THAT CREATE REAL VALUE FOR CUSTOMERS”
Which markets and application areas do you expect to stand out in the digital textile printing sector? What kind of growth and positioning strategy is EFI Reggiani pursuing for these markets?
Looking toward 2026, we expect several application areas to stand out as key growth drivers in the digital textile printing sector. In particular denim, home décor, and sportswear are showing strong potential, driven by increasing demand for customization, shorter production cycles, and more sustainable manufacturing processes.
Denim continues to evolve toward more flexible and environmentally responsible production models, where digital printing plays a crucial role in reducing water, chemical usage, and development time. Home décor is benefiting from the growing demand for personalized designs, fast delivery, and high-quality decorative applications. Sportswear, meanwhile, remains a highly dynamic segment, where performance, design versatility, and speed to market are essential.
EFI Reggiani’s growth and positioning strategy for these markets is focused on cultivating opportunities that create real value for our customers. Rather than pursuing volume alone, we concentrate on supporting applications where our technologies can make a tangible difference in terms of quality, productivity, flexibility, and sustainability. By working closely with our customers and aligning our solutions with their evolving business models, we aim to strengthen long-term partnerships and position EFI Reggiani as a strategic technology provider across these high-potential segments.
Türkiye represents a dynamic and strategically important market for digital textile printing technologies. How do you evaluate the Turkish market today, and what opportunities do you foresee in the coming period?
Türkiye is currently facing significant market challenges, which are influencing investment decisions in the textile sector. Nevertheless, it remains a strategically important country for textile manufacturing, thanks to its strong industrial base and long-standing expertise.
For EFI Reggiani, Türkiye has always been a key market, supported by our direct and historical presence. Looking ahead, we see opportunities for Turkish manufacturers to differentiate through sustainability, high quality, and high value-added applications. Digital printing technologies play a crucial role in helping customers turn current challenges into competitive advantages and strengthen their position in international markets.
“WE ARE ALWAYS PROUD TO PARTICIPATE IN ITM EXHIBITIONS”
ITM 2026 stands out as one of the most important textile machinery exhibitions in the region. Which technologies and digital printing machines does EFI plan to highlight at ITM 2026? How do you position this exhibition in terms of showcasing new product launches and advanced technical solutions?
At ITM 2026, EFI Reggiani will place strong emphasis on its ink portfolio, showcasing a complete range of pigment ink solutions studied to meet the growing demand for sustainable, flexible, and high-quality textile production. These inks play a central role in enabling efficient workflows, consistent color results, and reduced environmental impact across multiple applications.
Alongside inks, EFI Reggiani will highlight Extra, offering an optimal balance between print quality and industrial productivity, and an enhanced version of EFI Reggiani Hyper, designed to further raise performance levels in high-volume production environments while ensuring versatility and premium quality thanks to the new high-quality booster.
ITM remains a key event for the textile industry, and we are always proud to participate. It provides an important platform to present advanced solutions, engage with customers, and explore the innovations that will shape the future of digital textile printing.
“WE ARE FOCUSING ON SUSTAINABLE SOLUTIONS THAT REDUCE ENERGY AND WATER CONSUMPTION”
Looking to 2026 and beyond, which priorities will define EFI Reggiani’s strategy in terms of technology, product development, investment and market expansion?
Looking ahead, EFI Reggiani is focusing on sustainable solutions that reduce energy, water, and water-based ink usage, helping customers improve efficiency while minimizing environmental impact. A central role is also played by our pigment inks, which enable high-quality, versatile, and eco-friendly printing across applications. In terms of market expansion, we are targeting regions where sustainability is a priority, such as the United States, South America, and Europe, while maintaining a strong presence in traditional textile markets like Türkiye, India, Pakistan, and Bangladesh.
We are also developing digital alternatives to applications traditionally served by rotary printing, exploring opportunities beyond conventional textiles and creating value for customers in both established and emerging segments.
