“Color Service Strengthens Its Position In Key International Markets In 2025”

Interview: Dilek Hayırlı

Despite global uncertainties, Color Service stood out in 2025 with strong export performance and growing demand in key international markets. Victor Macovei, Regional Sales Manager of Color Service, shared with Tekstil Teknoloji the leading technological trends in dyeing and laboratory automation, the company’s new market targets, and its vision for ITM 2026.

In 2025, marked by macroeconomic uncertainty, geopolitical tensions, and rising costs, the global textile and dyeing technologies market evolved toward a more selective and technically driven structure. Against this challenging backdrop, Color Service differentiated itself through its export performance, achieving strong and sustainable results in key international markets. With its solutions recognized globally as benchmarks in automatic dosing and laboratory automation, Color Service continues to be the preferred partner for customers thanks to its planned investment approach, strong service network, and innovation-driven engineering.

In this interview with Victor Macovei, Regional Sales Manager of Color Service, Tekstil Teknoloji examines the global outlook for 2025, expanding markets, and the company’s technology and export strategies for the period ahead.

How would you assess 2025 for the global textile and dyeing technologies sector? From Color Service’s perspective, how would you summarize 2025 in terms of export performance, market demand, investment trends and technology adoption?

In 2025, the global textile and dyeing technologies industry has experienced moderate and uneven growth. Macroeconomic uncertainty, geopolitical tensions and high costs have continued to impact the sector. Although the market has become more stable and predictable compared to recent years. For Color Service, export performance in 2025 has been positive overall, with solid results in key international markets. Customers have been more cautious, but decisions have been better planned and technically driven, favoring suppliers with strong application know-how and service capabilities.

“MANY OF THE TECHNICAL SOLUTIONS YOU FIND ON THE MARKET WERE FIRST  DEVELOPED IN COLOR SERVICE”

Color Service holds a strong global position in automatic dosing systems for powder and liquid products. What are the core technological and engineering approaches that enable you to sustain this leadership?

Color Service success is basically built and driven by the ability to create new products that generate demand on the market. This approach reflects both short-term and long-term strategic achievements that has positioned us as market leader in our industry sector.

We are concentrating our focus only on topics like innovation and delivery of solutions that meets the needs of our customers and over the years we were able to establish very solid and trusted partnerships overseas. Having a very large global network is very useful not only for achieving a significant market share but also allows to improve customer management, to receive diversified feedback and to increase the development potential of our company.

Our large family of products combined with high level of customization make any automatic kitchen installed by Color Service around the world unique and this why customers once they gain experience with us never switch to another supplier. Our machines are designed to be installed and work also in existing dyeing plants where the dosing process is still done by hand, and we offer our customers various packages starting from a partial automation solution to semi-automation and full automation. This flexibility to adapt our machines with the possibility of expansion to small and medium-sized businesses has allowed many customers to take a step forward in terms of sustainability even with limited budgets without losing the quality of Made in Italy.

Being the first to introduce this type of product on the market and therefore with the longest experience gives us the possibility to stay one step ahead of any other competitor and we can take the confidence to say that any technical solution you find on the market was first developed in Color Service and then by others.

What are the most frequently highlighted points in the feedback you receive from laboratories using the COLOR DYEING and SMP systems? In terms of accuracy, repeatability, operational efficiency and user experience, which benefits do your customers emphasize most, and how do these insights shape your product development processes?

Customers most frequently highlight consistency, accuracy, repeatability and overall operational reliability of COLOR DYEING and SMP systems. We design and manufacture both hardware and software internally, which allows us to maintain full control over performance and quality. Laboratories also value the significant reduction in manual handling, the intuitive user experience, and the confidence that color recipes can be reproduced precisely over time. This feedback plays a central role in our product development process, directly guiding continuous improvements and enhancements to better meet laboratory needs.

In laboratory automation, sustainability is becoming just as critical as efficiency. How do Color Service solutions contribute to reducing chemical consumption, minimizing errors and improving overall resource efficiency?

For many years in the industry everybody is talking about the need of replacing the traditional manufacturing processes which are consuming large amounts of water, energy and chemicals so we can observe that a lot of work has been done to create new standards and regulations to reduce the environmental impact.

We reduce the consumption by precisely dosing only what is needed exactly when it is needed using closed systems that handle products in the most efficient way possible. This approach helps all our customers to ensure consistent quality and reduce material waste. In any textile processing company, if the activity of storage, weighing, preparation and delivery of chemicals is automated then we can consider the wastage eliminated entirely. Color Service machines are specifically designed to perform these tasks which alone are a valid reason to justify our commitment to sustainability. The use of our machines offers another big advantage that is a serious reduction of water and energy consumption in the complete dyeing process. As a company we strongly believe that achieving the sustainability goals will allow man to continue living on Earth and perhaps this the most important challenge of the next decades.

“TÜRKİYE CONTINUES TO BE A STRATEGIC MARKET FOR US THANKS TO ITS ADVANCED TEXTILE INDUSTRY”

What are the key trends currently shaping the dyeing and laboratory automation sector? In your view, how will digitalization, data-driven process management, sustainability and user-centered system design influence the sector’s technology roadmap in the coming years?

For sure digitalization, data driven process management, sustainability, and user-centered system design are key trends currently shaping the dyeing and laboratory automation sector. Their adoption will lead to smarter, more efficient and environmentally responsible systems enabling companies to be able to deliver higher quality products and reduce costs. In the coming years we expect stronger integration between laboratory systems, production and software that will make all dyeing processes more transparent and intelligent.

In which key export markets does Color Service currently have a strong presence? Beyond deepening your position in existing markets, which new regions are you targeting for 2026 and the near future, and what product-, service- or business model–based strategies are you planning to support this expansion?

 Color Service has a strong presence all over the world. Turkey, in particular, remains a strategic market due to its advanced textile industry and openness to innovation. Looking ahead to 2026, our target is to strengthen our presence in Asia, North Africa and selected emerging markets through localized service, partnership and tailored products made based on our customers needs.

“ITM 2026 WILL BE A KEY PLATFORM FOR SHOWCASING OUR LATEST AUTOMATION SOLUTIONS”

ITM 2026 stands out as one of the most important textile machinery exhibitions in the region. Which technologies Color Service plan to highlight at ITM 2026?

ITM 2026 will be a key platform for showcasing our latest automation solutions. We plan to highlight advanced versions of our dosing systems, focusing on digital connectivity and sustainability. The exhibition will also be an opportunity to demonstrate how Color Service technologies support efficient and precise dyeing processes and reduce costs.

What are Color Service’s main strategic priorities for 2026? Which areas stand out in terms of new product development, digital integration and sustainability-focused projects?

While our company continues to operate beyond the textile sector—offering automatic dosing systems for industries such as rubber, tires, plastics, cosmetics, and food production, we also aim to leverage our expertise to explore new markets and emerging applications. Innovation, reliability and customer partnership will remain at the center of our strategy.