Zorlu Textile Group Contınues to Increase Its Export Power
Zorlu Textile Group continues to further strengthen its position in the textile industry with its strong production infrastructure, wide export network, and sustainability-oriented projects. The company aims to move Turkiye to a higher position in the international textile scene with its innovative and environmentally friendly approaches that maintain its effective role in the global market.
Zorlu Textile Group, which also includes Turkiye’s leading textile companies Korteks and Zorluteks, continues to strengthen its position in the global market by accelerating its export activities. In addition to strong export markets such as Germany, England, Spain, America and the Netherlands, the company has managed to enter new markets such as Australia, New Zealand and Colombia, and reinforces its dominance in the sector day by day.
The company, which meets 17% of Turkiye’s yarn needs; With its export network spanning 5 continents, it delivers its products to 51 countries such as Germany, England, USA, Canada, Mexico and South Africa. Zorlu Textile Group, one of the leading companies in Europe in home textile exports, also makes a difference with its investments in innovation and sustainability.
“We Develop Our Strategies in Line With Our Goals of Entering New Markets”
Zorlu Textile Group Export General Manager Mutlu Zıvalı; “We are struggling in very difficult market conditions in terms of exports. However, thanks to our knowledge, experience and expertise, we manage to turn these difficulties into advantages. Export is indispensable for us. We continue to grow in a wide geography from Europe to the USA, from the Middle East to South Africa. In particular, our offices and warehouses in Germany, the UK and the USA give us a great advantage in these markets. While expanding our export markets, quality, innovation and fast customer relationship management are among our basic principles. We are developing our strategies in line with our goals of entering new markets such as the Middle East, the Balkans and Latin America.”
Zıvalı continued his speech as follows: “In this period when green transformation is a priority in the European market, as Zorlu Textile Group, we attach great importance to developing our export activities on the axis of sustainability. For example, we increase our competitiveness by obtaining the necessary certificates in the process of harmonization with the EU Green Deal. In this way, we show high performance in export markets. In line with our group’s Smart Life 2030 strategy, we aim to increase the positive impact we create in the environmental, social and economic fields by investing in technical and smart textile products. With our flexible production capability on the production side, we are able to respond to different customer demands in the fastest and most accurate way. In addition, expanding our brand license area is one of our important strategies that we are currently focusing on. As Zorlu Textile Group, we continue our efforts to create a stronger and more diverse brand portfolio in our export markets. In this direction, by incorporating the licenses of different brands, we both increase our product range and aim to have a stronger presence in new markets. In this way, we offer a wide range of products and easily adapt to the changing dynamics and needs of the sector. This flexible approach puts us one step ahead in the global market and reinforces our success in exports day by day.”
