Garment Tech Istanbul Exhibition is an Opportunity on the Path to Branding
Interview by: Tuğba KARADEMİR
Participating in the Garment Tech Istanbul Exhibition as a representative of the Hoechstmass brand, Mesut Makina emphasizes that such events present significant opportunities for the Turkish garment industry in its journey toward branding. With its innovative products and solutions, the company is preparing to stand out at the exhibition and will welcome industry professionals at Hall 8, Stand 820, aiming to showcase a blend of quality, efficiency, and design expertise.
Garment Tech Istanbul Exhibition stands out as one of the most important meeting points in Turkiye’s textile and garment industry. This year, Mesut Makina is attending the exhibition not only to display its innovative product range but also to establish stronger business connections on both national and international fronts. We spoke with Göksen Büyükyörük, General Manager of Mesut Makina, about the exhibition’s contributions to the Turkish economy, the future of the industry, and the path toward branding, exclusively for our Tekstil Teknoloji magazine.
What are your expectations from the Garment Tech Istanbul Exhibition?
Rather than focusing solely on product promotion, we see our participation as an opportunity to remind the industry of the references we’ve built and the innovations we’ve developed as Mesut Makina and Hoechstmass.
How do you assess the Garment Tech Istanbul Exhibition’s contribution to the Turkish economy and, in particular, the ready-to-wear and garment sectors?
Trade exhibitions hold a crucial place in global marketing strategies. Even in today’s increasingly digital global marketplace, exhibitions continue to bring producers and consumers together. They offer participating companies the chance to monitor their competitors and industry trends. Beyond the trade taking place within the exhibition itself, such events generate added value in the host region—contributing significantly to transportation, accommodation, employment, and the regional and national economy overall.
We believe the Garment Tech Istanbul Exhibition is especially important for the textile and garment sector to explore innovations, build supplier networks, and establish new partnerships.
Which products will you be showcasing at the Garment Tech Istanbul Exhibition?
Hoechstmass, founded in 1895, has a success story spanning over 120 years. It is recognized as one of the world’s leading manufacturers of flexible, high-quality tape measures. In addition to our classic tape measure products, we’ll be introducing our newly designed remote measurement and analysis tools that offer greater convenience and innovation in measurement processes.
Are there specific markets or business connections you aim to reach during the exhibition?
We aim to bring our products—which enhance quality, efficiency, and ease in production processes—to a broader audience. We believe the exhibition will play an essential role in connecting our brand with the right target audience in both domestic and international markets.
Rather than seeing this as a platform for commercial competition, we view it as an opportunity to share our vision and the value we bring to the industry. We consider this exhibition a valuable opportunity to further strengthen the positioning of our products—already known for their quality in Turkiye and many other countries—both locally and globally.
“The Biggest Needs of the Turkish Garment Industry: Branding and Production Strategies”
In your view, what are the most pressing needs of the Turkish garment industry, and how can this exhibition help address them?
Turkiye’s geographical location, production flexibility, and design capacity offer unmatched advantages compared to other manufacturing countries. Although brand-building in the fashion industry is a long-term process, the Turkish textile and garment sector is eager to create its own brands.
To achieve this, manufacturers, government bodies, and universities must work collaboratively. The industry needs to refine its production strategies—specifically by reducing the share of low-cost, basic products and increasing the production of medium- and high-quality goods. Building brands and marketing products under those brands should be the main focus.
In today’s competitive world, consumers increasingly prefer to buy brands rather than just products. Therefore, companies in the sector should make branding their primary goal. We see the Garment Tech Istanbul Exhibition as a valuable opportunity for manufacturers and suppliers to discover product ranges that will improve quality and increase production speed—both essential for branding.
