Color Service Aims To Expand Its Market Network Into Regions Where Textile Industry Lacks Presence
Adopting an approach to use as much good and high-tech components as possible in its productions in order to reduce the need for maintenance service afterwards, Color Service continues production in the field of textile dyehouse automation fror 32 years. The company is alsooperational in various sector from dyeing to printing, manufacturing and laboratory.
Aiming to expand its marketing network in the coming years by entering the markets in the world where it has not entered before, Color Service will especially prefer the regions where the textile industry does not have a presence.
We held an interview with Color Service’s Marketing Manager Göksun Özensoy at ITMA 2019 and talked about the company’s new productions and future plans.
What was the focus of Color Service’s exhibit at ITMA?
We had automation machines both on the laboratory and manufacturing sides before coming to ITMA. This time, we have worked on especially what we call the sample automation. Because our machines in production serve large productions while the laboratory serves only very small productions. There was a gap between these two. And the machine we exhibited at ITMA fills this gap.
Can you tell us a little bit about this machine?
Usually, we are able to serve dyeing machines from 0 to 0.5 kilograms in the laboratory. In manufacturing, we have the capacity to serve 15 kilograms and more. The machine we exhibited can prepare both the dye and the chemical material automatically, and transfer it directly to the dyeing machines to fill the gap in between. And we are able to do this thanks to the multi-layered technology in which, Color Service is an industry leader.
Did ITMA meet your expectations?
Yes, it did and even exceeded our expectations. In fact, there is a slowdown in the market in part due to the tension between China and the USA. However, while we were expecting to be affected by it, on the contrary, we received much more interest. Due to the fact that our production is fully booked, we can only offer deadlines starting from six months later. This is now our biggest problem. Although we launched a new factory around two weeks ago to increase our production capacity by 50%, but we are still not able to meet the demands.
How does Color Service strive to deliver reliable and new products for the dyehouse automation industry?
Our basic philosophy is to try to use as much good and high-tech components as possible to reduce the need for our maintenance service afterwards. Because we are exporting products all over the world. We have around a thousand machines running now and we do not want to deal with problems with the components.
Our second philosophy is to be very good at listening to the customer and producing customer-specific products. If we want to continue production in Italy, we have to do it.
If you assess Color Service’s performance last year in Turkey, what would you say about the Turkish market?
In fact, Color Service has neglected Turkey for many years. We started to revive our efforts in the Turkish market after I got back to Color Service again. Just as we were recovering, the economic crisis started. We are selling our machines in Turkey, albeit well below our forecasts. We try to respond to the customer needs as much as we can. Because Turkey is a nearby market. We know that if the economic stability is achieved in the future, the needs will increase. That’s why we are still focusing in this market.
What are your latest expectations as Color Service in the field of dyehouse automation?
Every manufacturer expects the machinery to be at a maintenance-free quality level. If this level is achieved as much as possible, the customer will be satisfied. In addition, the customers expect more affordable products from manufacturers. We cannot offer much on this one. Because Color Service sells the most expensive but also the highest quality product on the market. For this reason, we prefer to work with companies that need the quality of our products as much as possible and can allocate a budget for this.
How are you seeing the current trends in technology, especially in the dyehouse automation field?
We are moving towards products that can provide more precise services with technologically smaller machines. There are no big productions anymore. For this reason, we prefer to make smaller, more precise and compact machines. This is the major trend now since manufacturing capacities, requirements and lots started to get smaller. Secondly, we are working on Industry 4.0. We’re trying to make them user-friendly, where they can make parametric configurations on their own. In the next stages, the link between the machines and people should be as close as possible. And we are making our investments with this approach.
What does sustainability and environment mean to you?
We attach great attention to sustainability and environmental issues. We need to try to reduce wasting water and dyes by making precise weighing with as little waste as possible. One of the biggest reasons for automation investments is to save on labor, chemical materials and dye. In production, we need to reduce the waste, not the usable materials.
What are your plans for the next one or two years?
Rather than increasing our product range, we want to be able to serve many more countries. There are several markets we want to enter where the textile industry is currently not present. We are trying to reach those markets first and create awareness to move forward. Looking at our product range, the entire range from dyeing to printing, manufacturing and laboratory is in fact now available for service.
Interview: Dilek Hayırlı
