Turkey is A Big Market for Denim and Casual
As one of the world leaders in color and specialty chemicals for sustainable solutions, Archroma offers a broad product portfolio aimed at increasing sustainability and innovation throughout the entire value chain, from fiber to finishing.
Headquartered in Reinach, Switzerland, the company operates a highly integrated, customer-focused platform that delivers specialized performance and color solutions in over 100 countries. Archroma works with 3,000 employees over 35 countries and with 25 production sites.
We made an interview with Nuria Estape, Archroma’s Head of Marketing and Promotion. We learned about the company’s latest innovations at ITMA and the ‘Archroma Way’ technology which they launched at ITMA. We also talked about the company’s achievements in the field of denim.
Which products did Archroma exhibit at ITMA 2019?
For us it’s always a good platform to present our innovations, but this time we would also like to highlight the Archroma way. Becaue for us it’s very important that customers might get understand that we have all our products are safe, we have products efficient, and we also have our products give a hand. We present this time the Arhcroma way, a novelty for the exhibition, and of course we also have all the innovative products and systems that we are presenting. These include are; new Diresul® Smartdenim Blue, a liquid sulfur blue dye designed to mimic indigo, new Helizarin® LTC New liq, a formaldehyde-free* low temperature curing binder for pigment printing on all kinds of fibers, new Foron® SP-WF, a range of high wet-fast disperse dyes for sportswear and active wear applications, new Lurapret® N5396 & N5392 liq, a water-based ultra-low VOC polyurethane (PU) polymer coating technology.
What do you generally focus on in your production?
In general, we attach great importance to being able to convey the message of Archroma is trying to deliver to our customers. It has a main focus on sustainability. And we are the best partner for those textile mills and brands they are really look like kind of high sustainability. With sustainability becoming a key demand from all stage of the supply chain, the Archroma Way sets out three key pillars which aim to bring better textile processes to the industry- Ssafe, Efficient and Enhanced.
How does Archroma strive to deliver reliable and new technologies?
We have different competence centers in Archroma. We test all innovative technologies. And then we have textile mills that work like partners, and with partnership with them we can guarantee that we believe that the best technology for each need.
What has been your company’s biggest achievements over the past 12 months?
I think I am really proud of our two color Technologies we laucnhed in Techtextil a few months ago. The first of these; EartColors, a range of dyes from non-edible natural waste from the agricultural and herbal industries, or more recently, the purest indigo and the Appretan NTR, a water-based textile coating binder that rallies renewable natural ingredients for applications such as tea bags and coffee filters or capsules. Both innovations are based on renewable raw material and patented technology. And this is a way to show to the market that you can do chemistry but in a more sustainable way.
What developments has Archroma made in the European and Turkish markets?
Turkey is a big market for Archroma and we have a lot of customers, mainly for denim. Denim also has a big potential market for Archroma. We have recently developed a breakthrough innovation like Denisol Pure Indigo, an aniline-free, synthetic pre-reduced liquid indigo. It is an amazing plus product denim and of course we have presented it and we expect collaboration from textile companies in Turkey for the implementation of our technologies.
What technological trends are you currently seeing in the market?
I think the main trend is now sustainability for sure. Turkey is a big market for denim and casual. So I think for this end-market which is always important to us. New products with new effects. So we have also R&D that is developing which are giving new colors for denim and this is also a novelty we can offer particularly for Turkey market. Very interesting for them.
What measures is the your company taking to adopt a sustainable aproach to manufacturing?
We have different majors. I dont know if you are familiar with the word One-way, a software. We ahve a software that allows us to get all the data in the manufacturing process in regards to water saving, energy saving so we can digitalize the process and we can help textile mills to save resources and to have more efficient processes. We use it with our customers.
What are your plans for the next couple of years?
I think we will continue with the Archroma way, with our ambition to have safer products in chemistry to try to find even more efficient processes and of course try to develop more producst that give added-value to all our customers. I think this is our main target today and it will continue for the future.
Interview: Dilek Hayırlı
