Re&Up Partners With Madewell and ISKO

Re&Up Recycling Technologies is collaborating with American denim brand Madewell and Turkish fabric manufacturer ISKO to transform approximately 20,000 pairs of post-consumer jeans into feedstock for a new textile-to-textile recycled denim capsule.

Madewell has operated a denim trade-in initiative for over a decade, having already collected and recycled over two million pairs of jeans and this new partnership will see pre-loved garments deconstructed and re-engineered into Next-Gen cotton and polyester fibres that meet the durability and aesthetic requirements of the premium denim market.

The challenge of recycling post-consumer denim lies in its complexity and varied mechanical history. Re&Up’s proprietary process solves this by providing feedstock-agnostic capacity, capable of handling diverse polycotton blends and turning them into a raw canvas for new production. The resulting fibres are provided to ISKO where they are being engineered into Global Recycled Standard (GRS) certified fabrics that maintain the stretch, strength, and comfort required by modern consumers.

“Closing the loop on post-consumer denim requires industrial precision.” says Marco Lucietti, head of global marketing & communications at Re&Up. “Our collaboration with Madewell and ISKO demonstrates that we can deconstruct complex, worn garments and re-integrate them into the supply chain as high-quality cotton and polyester. This is a blueprint for how brands can utilise their own take-back streams to create a repeatable, closed-loop production cycle.”