The Only Ready-to-Wear Brand from Turkey to Be Included in the CDP Climate Global ‘A’ List: Mavi

Among the companies whose commitments SBTi has approved, there are only 12 companies from Turkey, and Mavi stands out as the only ready-to-wear company on the list.

Mavi, in line with the Paris Climate Agreement’s goal of keeping global warming below 1.5 °C, commits to reduce Scope 1 and 2 emissions by 70% from the base year 2019 to 2030 and reduce Scope 3 emissions in the purchased goods and services category by 55% per Tl added value. Approval of targets by SBTI means that the targets developed by the firm are based on science and in accordance with SBTi’s target setting criteria.

Speaking on the issue, CEO Cüneyt Yavuz said, ” The leading companies take on responsibility in the fight against climate change. In Mavi since 2019 and with our All Blue strategy, which focuses on people, environment, society, and denim, we have made significant progress in integrating sustainability into our company culture, vision, business practices, products, and growth targets. In line with our sustainability goals, we committed to being a climate-positive company by 2050. We have placed this effort on a more concrete basis with the science-based greenhouse gas emission reduction targets that we have meticulously determined and approved by SBTi. We have placed this effort on a more concrete basis with the science-based greenhouse gas emission reduction targets that we have meticulously determined and approved by SBTi. We have placed this effort on a more concrete basis with the science-based greenhouse gas emission reduction targets that we have meticulously determined and approved by SBTi.

The activities carried out by Mavi are as follows:

• Mavi became the only ready-to-wear brand from Turkey to be included in the CDP Climate Global “A” List.
• Included in the BIST Sustainability 25 Index with the steps it has taken in terms of sustainability.
• With its sustainable solutions in fashion, the Mavi All Blue collection was awarded Rivet’s “Most Sustainable Collection” four times.
• The nature-friendly All Blue collection, which grows larger every year, is produced with innovative techniques using sustainable and regenerative materials, using less water and energy. By increasing the share of the sustainable All Blue collection in its turnover to 9.7% in 2021, Mavi aims to create its entire denim collection from All Blue products in 2030 and to ensure that 100% of the cotton used in the products is obtained from sustainable sources.

SBTi works with more than 4,000 companies to reduce carbon emissions

The Science Based Targers initiative is an independent initiative implemented in collaboration between the Carbon Disclosure Project (CDP), the United Nations Global Compact, the World Resources Institute (WRI) and the World Wide Fund for Nature (WWF). SBTi encourages the private sector to take concrete actions in the field of climate, in line with the Paris Climate Agreement’s goal of keeping global warming below 1.5 °C. SBTi mentors companies in setting emission reduction targets based on up-to-date climate science and implementing them. Working with more than 4000 companies from all over the world, SBTi plays an important role in the transition to a zero-carbon economy. For this reason, it especially supports companies in the sectors that produce the highest emissions to be included in the initiative.