“We are in A Very Good Position in Terms of Market Domination in the Domestic Market”
Sertkes was established in 1992 with the production of Textile Machines and its spare parts. The company started to produce machine with the Ironing Machine Tubular Knitted Fabrics in 1996.
The company, which respectively produces tube fabric wet opening machine, reversing machine and PLC controlled system tube fabric sanforizing machine, has made a revolutionary step in 2000 and started to produce Open Width Compacting Machine with Tenter Frame for Knitted Fabrics.
In this month’s issue of our magazine, we interviewed with Cevat Karagören, General Manager of Serteks Makina. Karagören emphasized that too many customers from the target countries came to the ITM exhibition due to the lack of visa problems. “We should pay more attention to the ITM exhibition. I think everyone interested in the sector should focus on this exhibition. Our biggest exhibition is the ITM and we have seen that we should not miss this in other exhibitions we attended. ”
How was the year 2019 for Serteks? Can you evaluate it briefly?
2019 was at an average level for us. In the last few months of the year, our business has improved. I can’t say the first five months have been very efficient for us.
Can you tell us about your company’s domestic and export sales network?
Our domestic and export sales have so far progressed by half with 50%. In other words, our exports and imports are progressing equally. We are well positioned in Asia, South America, Africa and in the domestic market, terms of market domination. We also try to participate in exhibitions in regions where we have good markets. We take care to participate in exhibitions in India, Bangladesh, Uzbekistan and South America.
In which countries do you intend to participate in exhibitions in 2020?
We are preparing for the ITM 2020 which will take place this year. We will prove ourselves at the exhibition with a good machine. In the meantime, we are trying to participate in fairs in other countries too. We will attend the textile machinery exhibition which will be held in Bangladesh in February. We will also participate in this year’s Caitme in Uzbekistan. We are focused on ITM which is our number one exhibition in Turkey.
What do you think about ITM exhibitions?
I think that most of the fairs in Europe have now lost their customer portfolio. Visitors and buyers from the countries we expected did not come to the fairs we attended. The reason for this is the visa problem. While waiting for customers from Bangladesh, India, Pakistan, Iran or Asian countries, we met people from many different countries. That’s why those fairs were undistinguished for us. For this reason, we should pay more attention to ITM exhibitions. I think everyone interested in the sector should focus on this exhibition. Our biggest exhibition is the ITM and we have seen that we should not miss this in other exhibitions we attended.
Do you have any projects to promote at ITM 2020?
We have two new projects. Our team is working intensively on these projects. We are planning to present these machines for the first time at ITM.
Finally, do you have anything to add?
I want to share one of our troubles. We pay a very high amount transportation fees when going to international exhibitions. I had to pay a very high amount for the transportation of a container for the exhibition that took place in Bangladesh last year. We have written to many departments on this subject, we have contacted the fair organizers but we got no results. I want to make our voices heard to the authorities concerned through you. I think there should be find solutions to problems with shipping.
Interview: Kübra KARACA
