“We Had the Opportunity to Introduce Our Products to the Market”
Interview: Dilek HAYIRLI
Zeydin Yaşar, General Manager of Günteks Kimya, said, “We’ve established contact with many industry professionals from Europe, the Middle East, and Asia. We’ve had the opportunity to promote our products. Our brand is now recognized in the market, and this is a great advantage for us.”
Günteks Kimya exhibited the products of CBL, the Chinese embroidery machine manufacturer for which it represents, at the Garment Tech Istanbul Exhibition. Günteks Kimya General Manager Zeydin Yaşar stated that their products attracted significant interest and positive customer feedback during the exhibition, and commented on their experience at the exhibition and the current state of the industry.
“We Have Brought Durable Embroidery Machines That are On Par with the Best Brands on the Market”
Zeydin Yaşar stated that Günteks plays an active role in the supply of printing and embroidery machines as well as in the chemical industry. Yaşar commented, “For the past year and a half, we’ve begun bringing embroidery machines, popular worldwide, especially in the Far East, to Turkiye. We believe the machines we bring are on par with the best brands in the market and believe we will make a difference in this field.”
Yaşar, stating that the CBL brand has been the market leader in the Far East for approximately 20-25 years, summarized the quality of the machines as follows: “The machine’s durability and quality are evident at first glance. We claim it’s a machine that can be used without problems for 20 years. The positive feedback we’ve received from industry veterans also supports this.”
“We Hosted Many Customers from Tunisia, Morocco, and Egypt”
Yaşar, noting that the exhibition took place during a challenging period, under the shadow of global economic fluctuations and wars, emphasized that migration in the textile sector is a major problem for Turkiye: “There’s a significant company migration from our country to Egypt. Despite this, we will continue to resist and demonstrate our presence to the world by participating in trade exhibitions. We hosted customers from many countries, including Tunisia, Morocco, and Egypt, at this exhibition. We’re currently experiencing a period
Yaşar emphasized the importance of the exhibition’s multinational visitor profile, stating that they had established contact with numerous industry professionals from Europe, the Middle East, and Asia. Yaşar said, “Although sales were a bit challenging during this period, we at least had the opportunity to promote our product. Our brand is now known in the market, and this is a great advantage for us.” of stagnation, but we hope the sector will return to its former glory within a few years.”
New Trend in Ready-to-Wear and Embroidery: Beading
Yaşar also commented on the trends that will come to the fore in the garment and ready-to-wear sector in the near future, saying that beadwork is on the rise in the embroidery sector. Yaşar said, “We’re trying to keep up with this trend by adding cutting-edge equipment to our machines. We’ll shape our R&D efforts accordingly, depending on which trends emerge in the industry in the future.”
“State Policy is Necessary in Textiles”
Yaşar made a more comprehensive assessment of the expectations for the second half of 2025 and 2026. “The textile sector needs to become a matter of state policy. Textiles and apparel are a massive sector, employing millions of people. While attempts are made to understate the value added, textiles are critical to the national economy and employment. We believe the government should approach this sector with a dedicated ministry. Currently, our largest companies are turning to foreign countries, leading to a significant void in Turkiye. This will have very negative consequences for our people and retirees. We are aware of this situation and want everyone to be aware of it as well.”
