15 Thousand Reduce Its Textile Wastes to Zero
Altınyıldız Classics started the production of self-colored cotton, which does not need dyeing processes, as a result of its R&D studies. In the first harvest, 2,230 kilograms of cotton were collected.
Altınyıldız aims to save water and energy thanks to its self-colored cotton production and to take an important step in the fight against climate change with its positive contribution to the environment. In addition, the company, with these cottons, will produce approximately 15 thousand pieces of knitted product groups, including sweatshirts, t-shirts, sweatpants, and shorts. Altınyıldız Classics, one of the leading brands of men’s fashion, started to produce self-colored cotton as a result of its efforts for a sustainable nature under the Long Live the World’ platform roof. As a result of the self-colored cotton plantation carried out by Altınyıldız Classics on a 5000 m2 of land in Çukurova, 2,230 kilograms of cotton were collected from the first harvest. Then, approximately 3500 kilograms of fabric were produced from the yarns by the knitting process.
While it is advantageous to eliminate some chemical processes with the production of colored cotton, it also provides the opportunity to save a large amount of energy. Self-colored cottons have a soft touch and feel, so there is no need for cleaning and trimming, such as finishing with fabric softeners. By skipping these steps, a significant amount of water, energy, electricity, labor, auxiliary materials, dyes, and chemicals are saved. Another advantage of fabrics made from self-colored cotton is that it does not fade after washing.
“If we use our technology in harmony with nature, we can protect the environment”
Regarding this new, innovative product, Enis Habif, Member of the Board of Directors of BR Mağazacılık and CEO of Altınyıldız Classics, says, “As Altınyıldız Classics, we build our entire ecosystem on sustainability, from education to recycling, from production to the energy we use, to our stores and offices. In this journey we embarked on, we aimed to carry out our works in a way that respects nature, people, and the economy and to make them more sustainable. We have gathered all our works in this field under the roof of “For the World to Live.” Now, under this big roof, we started the production of self-colored cotton as a result of our investment in technology and innovation, and we realized our first harvest.”
CEO Enis Habif: “By using self-colored cotton in our products, we plan to significantly reduce chemical and water consumption and save a lot of energy. As a brand that takes environmentally friendly steps with a focus on sustainability, the more we can use our technology power in harmony with nature, the more we can protect the environment. Our self-colored cotton production was born as a result of this vision. We will continue to be one of the leading brands of the new era, repairing and balancing with innovative practices that reduce our carbon footprint and protect the habitat of future generations.” he commented.
