Penti will Increase Its Use of Recycled Polyester to 95%

In addition, Penti, which published Turkey’s most comprehensive sustainability report, became the first and only clothing retail brand to set concrete targets and commitments on product sustainability.

Penti, which knows the importance of protecting our planet without compromising the ability of nature and future generations to respond to their own needs and the steps taken to be sustainable, continues to work in order to cause great transformations in people, nature, and the world.

Penti evaluates its sustainability targets under three different headings: products, production factories and stores, within the framework of a 10-year plan. The brand, which incorporates new technologies that can reduce the use of water, energy, and chemical products in its production processes, aims to increase the use of sustainable cotton and recycled polyester to 45% by 2025, to 60% by 2027, and to 95% by 2030.

Penti collects the fields of work and objectives within the scope of the sustainability model under the following four main headings in the report it publishes:

Indcluding the concept of information, it represents the business approach of Penti, which is an expert in its field, able to conduct risk and opportunity analyzes in a healthy and accurate manner since its establishment, and which is based on an ethical basis, ensuring the representation of all stakeholders and their participation in the decision-making processes of this management with its quality and egalitarian management.

Including the concept of passion, it represents the production processes, and the use of products by customers, protecting our planet’s resources and our unique value of water, zeroing out carbon and all kinds of greenhouse gas emissions; and ensuring the continuity of biodiversity in nature represent the way of doing business in harmony with a green and circular economy.

Including the concept of respect, it represents the effort to protect the physical and mental health of people with whom it comes in contact in the demand and value chain, especially Penti employees, to ensure their fundamental rights and freedoms, and to create a more egalitarian ecosystem that perceives and covers diversity and supports the development of each individual.

Including the concept of care, represents the principles of shared progress, which attaches importance to research and development activities that will contribute to the common development and development of society and makes the economic and social value it creates accessible to all its stakeholders.

Penti Leads Change

The brand brought together fashion lovers with its first recycled collection under the slogan “I’m Ready for Change” In 2021. Penti recycled 1 million plastic bottles and more than 5 tons of industrial nylon waste for the production of this collection. The firm explained that by using 45% less energy and 20% less water, it has achieved 30% less carbon emissions in its production processes.

With this collection, it became the first Turkish retail brand to receive a special award in the category of ‘Leading Change’ in Turkey from the international platform ‘REPREVE® Champions of Sustainability’ for its support for sustainable fashion.

Penti, which is getting closer to its sustainability goals day by day and is committed not only to production but also to its responsibility to protect the world, continues to seek solutions that will be good for nature.