Aydın Tekstil Exports Fabric to More Than 90 Countries

Aydın Tekstil prelude the textile industry with the woolen fabric that it started to manufacture in 1957. Aydın Tekstil, which started to serve the furniture industry with upholstery fabric production in 1980, carried out its first export in 1985, thus, took an important step towards becoming a global brand.

Aydın Tekstil pays special attention to present the latest fashion to customer appreciation in the fastest way possible through increasing its capacity every year with the importance it attaches to investment and its customer satisfaction-oriented approach. The company, which has predetermined all its activities with its growth and export strategy since its establishment, the company is the supplier of the world’s largest furniture manufacturers with its capacity and rich pattern and color varieties by introducing warp-knitted and woven upholstery fabric to its portfolio, which started with velvet fabric in the first place.

Aydın Tekstil, which started to produce woven bedding fabrics in the 2000s, added knitted bedding fabric to its portfolio in 2013. Today, the company is among the leading R&D centers and suppliers of the world’s largest mattress manufacturers with its modern mattress fabric production facilities.

Stepping into a new sector with the production of decorative carpets and home textiles that it started in 2015, Aydın Tekstil exports to more than 90 countries.

We conducted an interview about the company’s mission, well-deserved success, and future goals with Aydın Tekstil CEO Ali Sami Aydın for our Tekstil Teknoloji magazine.

Can you please elaborate on the development process of your company from the year it was established to this day? What is your most important philosophy?

Our main mission, as the biggest fabric manufacturer in Turkey and Europe with our production experience of more than 60 years, our annual fabric production volume of 65 million meters, and our expert staff of 1500 people, is to add to the rich cultures of Turkey and the world to innovations and transferring these innovations to the new world of fashion and trends.

‘‘We Have a Wide Range of Innovative Products’’

At the point you are today, could you please provide information about your production capacity and product range? What are the differences and features that distinguish your innovative fabrics from your competitors?

With a total of 600 looms, we have an annual fabric production capacity of 65 million meters. We have a wide range of innovations that our R&D center has carefully researched and developed. All of our innovative finishes are licensed and each has features that contribute to human health.

What are the main factors that make Aydın Tekstil one of the best fabric manufacturers in Turkey? Can you please evaluate the reasons for your success in terms of production, product variety, and quality?

Our “Human First” motto and branded promises that we use in every field;

UDA – Unique design approach

IFM – Innovation for more

APT – Adaptable production Technologies

IPP – Integrated production plants

With our branded promises we have stated, the main factors that make Aydın Tekstil one of the best fabric manufacturers in Turkey are to transfer to future generations by using processes and systems that do not pollute the environment, protect natural resources, be cost-effective, reliable, and healthy for employees, society and consumers, socially and creatively beneficial for all people.

‘‘We Invest in Machinery and Technologies That Will Add Value to Our Business’’

What do you pay attention to most when making machinery and technology investments in your production facility? As one of the leading companies in the country, can you please provide information regarding the features you attach importance to in your investments in order to maintain your competitive power and quality?

As Aydın Tekstil, we always attach importance to machinery and technology investments that will add value to our work and create awareness in this business subject that we have been doing for years. Our quality perspective has always been international standards. In order to serve our B2B customers in 90 countries, each of which is quite different from one another, it is indispensable to provide all technical and social standards by our company in terms of quality expectations/requirements for us and our customers.

How much of your production do you export and what are the countries/regions you export to? Within this context, what can you say about your sales network and organization in the world?

We carry out more than 65 percent of our production in the field of upholstery, bedding, and home textiles. Our B2B customer portfolio consists of the manufacturer and editor companies that we have been working with for a long time and which we have incorporated every year. In terms of regions, Europe, America, Scandinavian countries and Russia are the countries that we mainly export to.

‘‘We Started Virtual Showroom Studies in the Pandemic Period’’

Due to the troublesome pandemic period, 2020 has been a tough year for the whole world. How was 2020 for your company? What were the reflections of the pandemic on the home textile industry?

The pandemic outbreak has seriously affected the textile industry, as in every other industry. We used to stimulate our brand with travels and exhibitions as marketing endeavors, we are currently unable to travel physically in any way. As a precaution in this regard and keeping up with technology, we created our zoom room areas and started our 360° Virtual Showroom studies.

What are your plans, expectations and goals for 2021?

For 2021, we have a goal of a fruitful year for us, as in every sector, with the steps of normalization and, as in previous years, which we actively support the sector with technology, R&D, and sales that will raise awareness with all our actions.

Interview: Z.Seda Demirdelen