‘‘We Aim to Increase Our Profitability and Employment Figures in 2021’’

Tansel Tula, Royal Halı Corporation General Manager 

New products and collections of Royal Halı, Atlas Halı, and Pierre Cardin Halı for 2021 are being introduced at the Gaziantep Royal Halı Showroom.

The promotion and publicity endeavors for the new collection, which are conducted observing tight pandemic measures, are being organized with the participation of 300 dealers that are located throughout Turkey and will last for five days. As a result of the R&D and innovation studies, which Royal Halı Corporation under the management of the Savings Deposit Insurance Fund (TMSF) attach great importance to, all of the new season collections are designed in different styles.

The new collections prepared as a result of the correct analysis of customer expectations were highly appreciated. At the commercial launch where 125 different carpet patterns were exhibited, Royal Halı once again demonstrated that it maintains its pioneering and leading position in the sector.

Royal Halı Corporation General Manager Tansel Tula made a statement regarding the subject and ​expressed, ‘‘We realized our dealer launch, which we used to organize collectively every year, in small groups in Gaziantep this year to 5 days due to the troublesome pandemic outbreak that affected the whole world. This year, we are attempting a very ambitious entry into the new season and we foresee that we will be among the most preferred carpet brands with our new collections.

This season, we will take our place in all our showrooms and sales points as soon as possible with 3 different collections at Royal Halı, with 4 collections at Pierre Cardin Halı and with 3 collections at Atlas Halı. Briefly describing our collections; the Roma collection, which will feel and look like handmade carpets in Royal Halı, consists of 14 different patterns in classical and modern styles. The Babil collection, which consists of 12 different patterns, is quite remarkable with its extraordinary designs. The Venedik collection, where blue tones meet with flawless motifs, consists of 16 patterns.

Composed of 12 different patterns, the Perla collection of Pierre Cardin Halı is among the collections that we think will be in great demand this season due to its texture, color, and patterns. The Ecole collection, which will be indispensable for original spaces, and Pierre Cardin Art Deco collection with its simple and unique borders consists of 6 and 17 different patterns, respectively. The Gloria collection, in which we bring Pierre Cardin’s own corporate world to the carpet design, consists of 8 different patterns.

The Frape collection of Atlas Halı, where brown tones meet classic and modern designs, consists of 14 patterns, the Vivaldi collection, where cream tones meet classic and geometric lines, consists of 12 patterns, and the Stil collection of Atlas Halı, which will add an authentic atmosphere to spaces with its style and enchant through its colors, consists of 8 patterns.

Moreover, taking its design concept from the rebellious jean’s spirit and inspired by the textures of jeans in its patterns, the Denim collection of the Studio brand consists of 6 different patterns.’’

“We Aim to Grow 30 Percent in 2021”

Emphasizing that the Royal Halı was profitable in 2020, Tula continued his statements as follows: ‘‘We closed the year 2020 by going from loss to profit compared to the previous year. In 2020, our company grew its asset size by 27 percent and its profitability by 112 percent. Our total employment increased by 17 percent.’’

Sharing numerical data for 2021, Tansel Tula indicated the following, ‘‘As a profitable company, we continue to strengthen our financial structure and we aim to increase our profitability by 30 percent in 2021. Accordingly, we plan to increase our employment by 18 percent and our exports by 20 percent. Our realizations in the first three months of 2021 also support our budget projections.’’

Tula stated that they began revising their machine parks and added that they have made the entire machine park operational and efficient and that they will continue their investments in 2021 without slowing down.