2024 was a Year of Growth and Innovation for West Global
Interview: Dilek Hayırlı
Murat Erzinli, Vice Chairman of the Board of West Global said; “Our machines, which can adapt to a wide variety of fabrics, respond to more complicated production needs and provide our customers with operational flexibility. In the last year, there has been a great interest in these innovative products, especially in the Turkish market.”
The foundations of West Global were laid with the establishment of the group company in 1996. West Global, which set out with the aim of presenting its long years of knowledge and experience in the textile machinery sector under a more independent brand, started its activities in 2022. The main motivation for the establishment of the company was to offer innovative, environmentally friendly and cost-effective solutions to the rapidly changing needs of the sector. Adopting to approach its customers not only as a manufacturer but also as a long-term solution partner, West Global has a wide product portfolio ranging from dye-finishing machines to fabric dyeing systems. Spread over an area of 16,000 m², the company’s products are used in various fields of the textile industry with their energy efficiency and environmentally friendly features.
We interviewed with Murat Erzinli, Vice Chairman of the Board of West Global, for our Tekstil Teknoloji magazine. The highlights of Demirel’s interview about export markets, R&D studies and 2025 targets are as follows…
“Egypt Will Be Our Priority Target Market in 2025”
Bangladesh, India, Pakistan and Egypt are among our priority export markets. Bangladesh in particular has been an area where we have proven our experience and reliability as the largest market in the sector in the last 20 years. Similarly, India, Pakistan and Egypt are among the strategically important markets. Egypt has offered great potential in 2024 and will be one of our priority target markets in 2025.
The basis of our growth strategy is to grow our new brand West Global in these markets by using the experience and reliability of our sales team in the last 20 years. In the last 6 months in particular, we have taken strategic steps to increase our brand awareness in regions such as Bangladesh, India and Egypt. In the next year, we aim to work more closely with customers and offer innovative solutions to meet their needs in order to become one of the leading players in these markets.
“We Focus on Machines That Can Dye Different Fabric Types with High Efficiency”
As West Global, we are constantly improving our current machines in order to provide faster and more effective solutions to our customers’ needs. We focus on designing machines that can dye different fabric types with high efficiency. These machines can both maintain high quality in delicate fabrics and reduce production costs by optimizing the process processes. In the development processes of our products, we aim to offer quality, speed and cost advantages together by following innovations in dyeing technologies. These innovative solutions that we offer to our customers increase their production capacity and increase their competitiveness in the market.
“We Continued to Have a Strong Presence in Strategic Markets Such as Bangladesh, India and Pakistan”
2024 was a year full of growth and innovation for West Global. We continued to have a strong presence in strategic markets such as Bangladesh, India and Pakistan by increasing our export volume. We are taking firm steps towards leadership in these markets. We are intensifying our efforts to carry our new brand West Global to a leading position in the sector. Despite economic challenges such as exchange rate fluctuations and cost increases, we have minimized these effects by optimizing our processes. Our energy efficiency and sustainability-focused machines have enabled us to both increase customer satisfaction and ensure operational efficiency. In the coming period, we aim to progress with more R&D investments and marketing strategies to achieve our leadership goal.
“Sustainability is at the Center of All Our Product Development Processes”
The dyeing and finishing sector is an area where water and energy consumption is high. As West Global, we focus on developing innovative machines that provide solutions to these problems. We integrate remote access, data analytics and automation features into our products to adapt to the digitalization trend in the sector. Sustainability is at the center of all our product development processes. Our goal is to provide our customers with lower-cost and environmentally friendly solutions while minimizing our environmental impact.
“In the Last Year, Our Innovative Products Have Been Shown Great Interest in the Turkish Market”
The fabric dyeing machines we have recently developed have pioneering features in providing water and energy savings, which are of great importance in the sector. Our technologies that provide up to 30% water savings and minimize energy consumption support environmental sustainability goals while also providing cost advantages to our customers. In addition, our machines, which can adapt to a wide range of fabrics, provide operational flexibility to our customers by responding to more complicated production needs. In the last year, our innovative products have been shown great interest, especially in the Turkish market. The Turkish textile sector has started to make its production processes more efficient by adopting the features that are focused on savings and provide cost advantages offered by our machines. This success has allowed us to achieve rapid growth in the Turkish market.
Similarly, we see these effects emerging step by step in strategic markets such as Bangladesh and India. Our customers in these regions have started to realize the long-term advantages offered by our machines. In the coming period, we aim to strengthen our leading position in the sector by achieving the successes we have achieved in Turkey in these markets.
“We Make a Difference in the Sector with Our After-Sales Services”
West Global has built its brand on a strong foundation based on 25 years of experience in the sector. Our company’s two founding partners have been leaders in the textile machinery sector for many years and are known and trusted names with their experience. This experience and leadership provided a significant advantage in terms of growing our brand in a short time and increasing our awareness in the sector. Our sales team establishes strong one-on-one relationships with customers with its deep knowledge and solution-oriented approach in the sector. Our production team consists of professionals known in the sector with years of experience. In order to increase our brand awareness, we regularly participate in national and international fairs and have an active presence on digital platforms. Customer satisfaction is always our priority. Our after-sales services make a difference in the sector with fast technical support, spare parts supply and process monitoring. Thanks to our team’s sectoral knowledge, we offer our customers comprehensive solutions that optimize not only machines but also production processes. This increases customer satisfaction and strengthens loyalty to our brand.
“Machines That Optimize Production Processes will Play a Decisive Role in the Sector”
In 2025, we predict that machines capable of processing different types of fabrics will be in greater demand in the textile machinery industry and that the needs of the sector in this area will increase. In particular, machines that can adapt to fabric diversity, maintain high quality and optimize production processes will play a decisive role in the sector. As West Global, we are constantly developing our machines in line with these predictions to make them suitable for different types of textiles. Our aim is to help our customers reduce their costs while providing maximum efficiency in their production processes. Our solutions that can offer quality, speed and cost advantages together will allow us to further strengthen our leading position in the sector. In addition, sustainable production and energy saving issues will continue to be at the forefront in 2025. As West Global, we will continue to produce machines that support both environmental and economic sustainability by taking these trends into account. With our products, we aim to offer our customers not only short-term solutions but also strategic supports that will provide competitive advantage in the long term.
“We Aim to Increase Our R&D Investments in 2025”
In 2025, we anticipate that the Turkish textile and machinery sector will continue to grow and offer significant opportunities, especially in strategic markets such as Egypt, Bangladesh and India. As West Global, we aim to become a leader in the sector in 2025 with new product development, investments that will increase our production capacity and global collaborations. In particular, we aim to add more value to our customers’ production processes with our machines that adapt to different fabric types and offer cost advantages. In addition, we aim to establish a long-term business partnership with our customers by continuously improving our after-sales services. In 2025, we will continue to develop solutions focused on sustainability and production efficiency by increasing our R&D investments. We plan to contribute to the Turkish textile machinery sector and achieve our leadership goal in the sector by continuing to grow in both local and international markets.