EFI Reggiani, one of the leading brands of textile printing technology, sold 4 of its single-pass printing machine BOLT, which it introduced in November last year. Pakistani Zaman and Hunbul companies bought Bolt’s.
EFI Reggiani exhibited its latest printing technologies at ITMA 2019 in Barcelona. The company also organized a press conference at the ITMA. Adele Genoni, Vice President and General Manager of EFI Reggiani, shared the latest sales figures and information about the investments.
Micol Gamba, EFI Textile Product Manager, made a presentation about the product range exhibited at ITMA. Frank Mallozzi, Chief Revenue Officer at EFI, says that EFI is very excited about the acquisition and EFI’s future as part of Siris and that the leadership team at EFI will remain the same.
EFI Reggiani currently has three BOLT machines running: one at its first customer in Italy, one at the EFI Reggiani Demo Center in Bergamo, Italy, and one at ITMA.
Adele Genoni, Vice President and General Manager of EFI Reggiani, answered our questions after the conference.
What is the focus of EFI’s exhibit at ITMA 2019?
Our focus is on our break-through innovation on digital printing and on green processes. So we have here at ITMA the Bolt, these are the fastest printing machine in the world. It is not only the fastest, but also the quality is very good. So, it is easy maybe to be the fast, but we have a very good quality printing 90 meters per minute, that means one kilometer more or less in hour, is not really easy. 100 minutes. So 90 meters per minute, and if you are making 100 meters per minute, so in this way. We also displayed our ink solutions. One of our latest innovations we offered to our visitors EFI Mezzera Indigo dyeing technology, a groundbreaker in denim technology. This product can eliminate the use of chemicals wastes and high operating costs at textile companies during denim production. We have the new acid line, that is for silk and other fabrics of this kind and sort. With the acquisition of the Turkish company BDR Group, we expanded our product portfolio. Now we have 2 plans, one in the UK and one in Turkey. The Turkish one is very important, because it is close to the textile hub of Turkey, Pakistan, Bangladesh, Vietnam, these countries.
What are you expecting from ITMA?
Out expectation from ITMA is a very important stage, worldwide stage. We ahve all our customers and agents visitng us. Also important brands. So we are expecting to networking with a very broad and also close sales. There is great aliveness right now and we will continue to surprise you in the future. We are determined to continue this success at ITMA. We continue to grow with our locations, green processes and the latest technology we have developed.
How does Efi strive to deliver really broad and innovations?
Well, we are investing in R&D, approximatey 15% of our revenue. So it is a strong engagement on R&D. I think we need to be very proud of our team, they are amazing. Because they keep such a speed of innovation, that is amazing. I think the how is really our passion. A passion that is driving our ambitious targets.
Are you satisfied with the interest of Turkish exhibitors and visitors for ITMA?
We have a very rich program of meeting with Turkey. You know for us Turkey is a very important market. It is really number one. It is an important market. And we are investing in Turkey, we bought BDR company. We believe in Turkey absolutely . Yes, definitely for us Turkey continues to be very important. Now we have one legal entity in Turkey. We have employees in Turkey. We have more than nearly 13 points in Turkey. We have a local after-sale service. We have sales people, we have production, we have R&D.
Interview: Dilek Hayırlı